Customer Value Proposition Quotes & Sayings

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.' — Carol Roth

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. — Howard Schultz

Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution. — Robert S. Kaplan