Quotes & Sayings About Brand Building

The central problem of brand-building is getting a complex organization to execute a simple idea. — Marty Neumeier

Without sense of purpose and clear direction of your life, you will only be building a fake brand of you — Bernard Kelvin Clive

Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels. — Lisa Gansky

The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. — Henrik Fisker

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself. — Tony Hsieh

It's your duty to build your brand daily not in a day — Bernard Kelvin Clive

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. — Howard Schultz

I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do. — Terry Semel

In this case, it's half strategy, half engineering. The combination is going to be different in every situation, but the point is that it's always outside-the-box, even outside-the-budget. Today, as a marketer, our task isn't necessarily to "build a brand" or even to maintain a preexisting one. We're better off building an army of immensely loyal and passionate users. Which is easier to track, define, and grow? Which of these is real, and which is simply an idea? And when you get that right - a brand will come naturally. — Ryan Holiday

Hard core authors are determined about their craft, and they know that building a brand entails hard work. They eat, breathe and live their writing.: — Geraldine Solon

I look at Twitter as brand building. — Kevin O'Leary

The construction industry likes nothing more than a blank canvas onto which they can impose a brand new building, because that way they can make more money. — Jonathan Meades

Over the road there was a church: a modern gray building, which constantly played a recording of church bells. Strange it was. Why no proper bells? I never went in but I bet it was a robot church for androids, where the Bible was in binary and their Jesus had laser eyes and metal claws. — Russell Brand

I belong here, I tell Toy. I'm hungry for every city block. Every brick building. Every crowded intersection. Electric. I feel brand new. — Erica Lorraine Scheidt

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith's basic principles remain valid, they do so only at very general levels.
For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith's scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising. — Ha-Joon Chang

Life is a game and there are many ways to keep score. Stick with your gut, reward your hard work with hard play, and you'll find yourself on top of the leaderboards. Building a brand is all about the vision and drive that goes into your day - both professionally and socially. — Bobby Marhamat

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future. — Martin Lindstrom

Instead of begging to be picked by others, you have the choice to pick yourself and build your brand — Bernard Kelvin Clive

I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name. — Joe Mansueto

Marketing is not selling. Marketing is building a brand in the mind of the prospect. — Al Ries

No one could accuse Building 20 of burying its Services too deep in the Structure. Recabling from office to office, lab to lab, or even wing to wing is largely a matter of do-it-yourself. Rather than a burden, the occupants consider this a benefit. 1990 - The wide wood stairs in Building 20 show wear in a way that adds to its myth. You feel yourself walking in historic footsteps in pursuit of technical solutions that might be elegant precisely because they are quick and dirty. And that describes the building: elegant because it is quick and dirty. — Stewart Brand

The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour. — Craig Atkinson

Most people don't understand that at a thought has a frequency - every thought has a frequency. We can measure a thought, so if you're thinking about a thought over and over and over again, or if you're imagining in your mind, having that brand new car, having that money that you need, building that company, finding your soul mate, if you imagine what that looks like your're emitting that frequency on a consistent basis. — John Assaraf

Closeness to another person is like a fear of falling off a building to me. It's really, like, physically painful, and it's a brand of crazy I don't appreciate having. — Adam Duritz

If building a disruptive, dynamic brand is not in your plans, neither is profit. — Laura Busche

I see what other people do and what songwriters don't. They don't get out and take care of themselves. Producers turn themselves into a massive brand. Songwriters tend to be under someone else's umbrella. If you're building your own legacy, it can't be under an umbrella. — Ester Dean

When I started Netscape I was brand new out of college and all the aspects of building a business, like balance sheets and hiring people, were new to me. — Marc Andreessen

A building is not something you finish. A building is something you start. — Stewart Brand

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears. — Al Ries

One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is. — Astra Taylor

Aomame thought about the jiyugaoka apartment she had just vacated. It was in an old building, not terribly clean, with the occasional cockroach, and the walls were thin - not exactly the kind of place to which one because attached. Now, though, she missed it. In this brand-new, spotless condo, she felt like an anonymous person, stripped of memory and individuality. — Haruki Murakami

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. — Mark Zuckerberg

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. — Philip Kotler

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own. — Tony Hsieh

Until you have a purpose and clear direction of your life (business) you would only be building a fake brand — Bernard Kelvin Clive

Building an Effective Women's Ministry is a brand new book from Harvest House Publishers. Sharon Jaynes, vice president of Proverbs 31 Ministries, is the author. This book has planning helps for beginning and maintaining your women's ministries plus ideas for programs and special events. You know which section I turned to first, don't you? That's right. The idea section. Sharon has some good ideas. Great cover and helpful contents!!! — Brenda Poinsett

companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any — Al Ries

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. — Ryan Holmes

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers. — Howard Schultz

While creating a social brand is a necessary endeavor, building a social business is an investment. — Brian Solis

Build a name. Personal branding is all about name building. I don't just mean alphabetical name, but a name that can be spelt in the skills you have and pronounced with the things you do — Israelmore Ayivor

Brands that have tribe thrive — Bernard Kelvin Clive

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways. — Anita Elberse

I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow. — Karen Walker

The class focuses intensely on making people more comfortable with doing a wider range of things - such as networking, self-promotion, building their own personal brand, cleverly acquiring resources, getting known - that they may have been less comfortable with before. — Jeffrey Pfeffer

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. — Gary Vaynerchuk

Amazon appears to be building a permission asset, not a brand asset. — Seth Godin

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

This is a natural evolution, building a complete bath ensemble program and the Joseph Abboud bath brand within the Creative Bath family of licensed programs. — Bob Weiss

building a brand may be more important than building a business. — Donald J. Trump

I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential. — Kevin Harrington

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. — Richard Branson

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

All buildings are predictions. All predictions are wrong. — Stewart Brand

Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives. It's a call to reexamine our lives, our goals and dreams; to think about why we do what we do, to align lives back to source (God) and connect with the hearts of people. It's a movement, to help, to add value, to create meaning, to impact lives. — Bernard Kelvin Clive

Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer. — Nirmalya Kumar

The essence of building your own brand. People having heard of you - and having a positive impression - before you've even met them. If you can create that effect, doors open for you. A close second, if that's not possible, is people getting a good impression of o very quickly when they Google you — Michael Ellsberg

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. — Gary Vaynerchuk

Potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we've already made the sale and taken a customer's credit card number. — Tony Hsieh

Social media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand. — Chelsea Krost

All of us are selling ourselves, every single minute of every single dayeach one of us is building our own 'brand of me' and saying 'buy into me, put your faith into me, give me this shot, I will make it happen.' — Kimora Lee Simmons

The fashion game is fun for architects to play and diverting for the public to watch, but it's deadly for building users. When the height of fashion moves on, they're the ones left behind, stuck in a building that was designed to look good rather than work well, and now it doesn't even look good. — Stewart Brand

A global brand building strategy is, in reality, a local plan for every market. — Martin Lindstrom

When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand. — Roland Martin

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

The Seventies were just an interesting time for us because we were building the brand of the name but also varying the style of the music on each of the albums we did. Very creative time of us. — Chris Squire

Trust is that tiny thread that holds your brand together. — Bernard Kelvin Clive

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business. — Richard Branson

...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers. — Eric Ries

Personal branding for dream fulfillment often comes like the process of building castles. You have to be attracted to the construction work carefully, consistently and passionately over time. — Israelmore Ayivor

The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value — Bernard Kelvin Clive

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development. — Larry Winget

Until you start building your brand don't start searching for a bride — Bernard Kelvin Clive

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche