Scott Bedbury Quotes & Sayings
Enjoy the top 4 famous quotes, sayings and quotations by Scott Bedbury.
Famous Quotes By Scott Bedbury
Branding is everything - and I mean everything. — Scott Bedbury
For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best you can only guide and influence it. — Scott Bedbury
A great brand taps into
emotions. Emotions drive most, if not all, of our decisions.
A brand reaches out with a powerful connecting experience.
It's an emotional connecting point that transcends the
product. — Scott Bedbury
Advertising, if it is any good, should help to confirm what already is, not what should be. — Scott Bedbury