Observational Research Quotes & Sayings

The scientists Heartland works with demanded we host a ninth conference this year to foster a much-needed frank, honest, and open discussion of the current state of climate science and we just couldn't refuse. The public, the press, and the scientific community will all benefit from learning about the latest research and observational data that indicate climate science is anything but 'settled. — Joseph L. Bast

No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats. — Katie Hafner