Cola Wars Quotes & Sayings

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I'm the kid who couldn't play competitive games. I'd much rather design and sell products so good and unique that they have no competition. — Yvon Chouinard

Rock and roll cola wars, I can't take it any more. — Billy Joel

But eventually, the Elixir of the Soul that had survived wars and the bloody birth of three new countries, was, like most things in the world, trumped by Coca-Cola. — Arundhati Roy