Best Headline Quotes & Sayings

I never understand why 'economist makes forecast' is ever a headline. Whether the economist in question is from the International Monetary Fund, a City forecasting group or the Treasury - a forecast is still not news. — Tim Harford

Make sure your LinkedIn profile has a targeted headline. Not only should the headline clearly state your career focus, it's also the most important place to add a keyword or two, because this influences how you appear in search results — Melanie Pinola

We got an international coalition [against Iran], and we imposed that. It was slow, patient diplomacy, nothing at all particularly headline-worthy. But then you got to the point where the negotiations - which I started and Secretary [John] Kerry completed - I think made the world safer. — Hillary Clinton

A good story remains a good story, whether it is on glossy paper or a mobile phone display, is carved into marble tablets or appears as a Bild headline. — Mathias Dopfner

It follows that unless your headline sells your product, you have wasted 90 percent of your money ... — David Ogilvy

One Chinese tweet is equal to 3.5 English tweets ... Because of this, the Chinese really regard this microblogging as a media, not only a headline to media. — Michael Anti

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline. — John Caples

HuffPost serves as a starter page for news consumers, a place to find, and be directed to, the best content available on the Web. We consistently link out directly to other sites - often from our top-of-the-page headline. — Arianna Huffington

Our car would've burned up too, but Michael, who is only twelve, got in it and backed it away. I climbed in with him and noticed some of my school books in the car, so I took them out and threw them in the fire. I figured it would save me from doing a lot of homework, but unfortunately under the headline in the paper the next day that said HARPER'S MALT SHOP BURNS TO THE GROUND IN TRAGIC FIRE it also said that seen throwing her school books into the fire was little Daisy Fay Harper. Rat's foot! No wonder Hollywood stars hate reporters, and after all that some busybody do-gooder has already bought me a new set of books. — Fannie Flagg

Soundbite and slogan, strapline and headline, at every turn we meet hyperbole. The soaring inflation of the English language is more urgently in need of control than the economic variety. — Trevor Nunn

Millions of people are married. I've never picked up a paper and seen a headline that says, Man Gets Married! — Larry David

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers - those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another. — Jay Conrad Levinson

WITH THREE WEEKS to go in the Florida governor's race, the Tallahassee morning newspaper ran the following headline: 2 HEADS EXPLODE IN SEPARATE INCIDENTS — Tim Dorsey

Unknown Assassin, says the headline. Blanche skips over the details she already knows. How bizarre to see what she lived through last night turned into an item tucked between stock prices and Crazy Horse whupping the army at Little Bighorn. — Emma Donoghue

Last night I missed two free throws which would have won the game against the best team in the state. The farm town high school I play for is nicknamed the "Indians," and I'm probably the only actual Indian ever to play for a team with such a mascot.
This morning I pick up the sports page and read the headline: INDIANS LOSE AGAIN.
Go ahead and tell me none of this is supposed to hurt me very much. — Sherman Alexie

There are a few critics overseas, and occasionally a critic will write an astute analysis of the movie. There is value in reading critics that actually have something intelligent to say, but the journalistic community lives in a world of sound bites and literary commerce: selling newspapers, selling books, and they do that simply by trashing things. They don't criticize or analyze them. They simply trash them for the sake of a headline, or to shock people to get them to buy whatever it is they're selling. — George Lucas

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance. — John Caples

If your product is shaving cream, you can use the headline, "The five things you'd better know about shaving and how many different ways it affects your body." Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it's time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you're already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth — Chet Holmes

You're the tattooed, chain-smoking, beer-guzzling, train wreck, son of the movie star who's marrying my family-values, ex Marine Senator father. You're a tabloid headline, standing right here in front of me!

Yeah? Well, you're the goody-goody, stuck up, boring-ass virgin who's so uptight she can't find anyone to punch her v-card except the manwhore from her school who will screw literally anyone. And then turns out to be the most boring fucking lay I've ever had. — Sabrina Paige

For every curiosity headline that succeed in getting results, a dozen will fail. — John Caples

Her name has been released to the press. Her photograph is released, too. I want to talk to the press about it. I don't want Andi to be a one-day story. I don't want her to be just a headline on the wires. — Michael Hastings

Oh Come All Ye Faithful "Occum" Claus stood a head taller than most of the other men at the party. Like most of his crazy family, he wore a Santa suit, only the coat of his outfit was missing, exposing suspenders and a sleeveless white tank top. The man was heavily muscled and looked angry; a mixture of holiday cheer and a Navy SEAL having a really bad day. He was the picture that went along with the headline "Christmas Nightmare" or "Crazed Santa Attacks Orphans with Fire Ax. — Elizabeth Gannon

He handed Mae a piece of paper, on which he'd written, in crude all capitals, a list of assertions under the headline "The Rights of Humans in a Digital Age." Mae scanned it, catching passages: "We must all have the right to anonymity." "Not every human activity can be measured." "The ceaseless pursuit of data to quantify the value of any endeavour is catastrophic to true understanding." "The barrier between public and private must remain unbreachable." At the end she found one line, written in red ink: "We must all have the right to disappear. — Dave Eggers

Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best! — John Caples

I can see the headline now: 'murderer attempts to murder murderer. — Lemony Snicket

This basic problem of relevance-cum-subservience has been given an added twist in the modern world, where relevance has become not only hollow but fragile and short-lived. A wider range of choices, a deeper uncertainty of events, a more pressing need for new styles - all this makes for an accelerating turnover of issues, concerns and fads. Nothing tires like a trend or ages faster than a fashion. Today's bold headline is tomorrow's yellowing newsprint. Thus the relevance-hungry liberals achieve relevance, but their victory is Pyrrhic. It is precisely as they win that they lose. As they become relevant to one group or movement, they become irrelevant to another and find themselves rudely dismissed. Far from being in the avant-garde, Christian liberals trot smartly behind the times. Far from being genuinely new or radical, they catch up and announce their discoveries breathlessly, only to see the vanguard disappearing down the road on the trail of a different pursuit. — Os Guinness

The celebrity culture demands a camera-ready-at-all-times look or else the photo is circulated in a demeaning headline. — Zoe Cassavetes

State a benefit in your headline that clearly enhances their life, using power words like: Announcing, Breakthrough, Discover, Facts, New, Now, Sale, Yes, You, Free, Fast, Easy, Proven, Guaranteed, How to, Save, Increase, Secret, More, 54% (or any specific percentage of increase or decrease) — Jim McCraigh

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself. — David Ogilvy

I think cultural criticism and long-form critique have their place and their purpose. But for a creator, it's so easy for the discussion surrounding a phenomenon to usurp the phenomenon itself. It's worse, of course, with comment sections on websites and blogs, particularly anonymous comments, or the incessant chatter and opinions on social media. Everyone gets to write a headline, and when you or the thing you do is being talked about, you get to feel like a headline - an addicting feeling for sure, but also a pernicious one. The discourse builds its own body, and it's usually a monster. — Carrie Brownstein

Here's something to think about: How come you never see a headline like 'Psychic Wins Lottery'? — Jay Leno

If I were to win the Nobel Prize in Literature - which I think it's fairly safe to say is not going to happen - I would still expect the headline on my obituary to read: 'Christopher Buckley, son of William F. Buckley, Jr., is dead at 78.' — Christopher Buckley

I like the story about me being pregnant. It was in some Australian magazine, on the front page! I was like, 'Wow, that's just [insane].' And it's not even ironic. I don't even think the article [tried to justify it]; it was just a headline. The article was just like, nothing. — Robert Pattinson

I think what's cool about about going on a co-headline tour is everyone's bringing a huge show, so it's not like opening band, opening band, then here's the big show. It's like two big shows. — Jack Antonoff

Military metaphors are rarely exact, but sending Republicans against Democrats when the issue hangs in the balance is nearly always as futile as sending George B. McClellan against Robert E. Lee, the Italians against Marshal Montgomery's desert rats or an Arab armored division against an Israeli rifle company. The copy desk can write the headline before the battle begins and take the rest of the night off. — Wesley Pruden

48-point type, a letter size that big-city newspapers probably reserve for special occasions such as Armageddon. Out here in the heartland, we are not waiting that long. Our local paper's stance on the great big headline letters is: You got 'em, you use 'em. — Barbara Kingsolver

There is nothing likely to get you a bigger headline than attacking your own party. — Michael Laws

I'm very distressed that the report was leaked early so that the initial headline said 'dismissed, fired.' That's 180 degrees from the arrangement we have potentially. — Tony La Russa

People get up, they go to work, they have their lives, but you'll never see the headlines say, 'Six billion people got along rather well today.' You'll have the headline about the 30 people who shot each other. — John Malkovich

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable. — John Caples

Mick required far less hand-holding than Michael. Signing the Stones, though, had required a full frontal assault worthy of General Patton, one of my heroes. The final battle exploded at the Ritz Hotel in Paris back in '83. After months of relentless pursuit, I had them. All they had to do was sign when suddenly at 3 A.M. Mick goes mental and calls me a "stupid motherfuckin' record executive." I lose it. I reach for his throat. I have a vision of punching out all ninety-eight pounds of him. I stop myself, envisioning tomorrow's headline - "Yetnikoff Kills Jagger." Jagger relents, signs and from then on it's wine and roses. It was Mick - wily and witty Mick - who later that year plotted with my girlfriend, the one called Boom Boom, to throw me a surprise fiftieth birthday bash where Henny Youngman emceed and Jon Peters, Barbra — Walter Yetnikoff

We know the road of lack of recognition, of people telling us that we can't headline a movie because black women don't translate overseas, that every time we try to break the glass ceiling, people say no, people push back. And it's everything that people don't see out there. — Viola Davis