Steve Jobs Advertising Quotes & Sayings

Simplicity is the ultimate sophistication
Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true. — Steve Jobs

the Apple Stores' sleek minimalist design and close control over the consumer experience, the omnipresent advertising campaigns, the price positioning as a maker of premium goods, and the lingering nimbus of Steve Jobs's personal charisma all contribute to a perception that Apple offers products so good as to constitute a category of their own. — Peter Thiel