Quotes & Sayings About Social Media Strategy

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.' — Carol Roth

Social Media Strategy isn't rocket science...but it might as well be if you don't know what you're doing. — Sherree Mongrain

Strategy is not focused on ROI, but on winning. — Paul Shannon

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company's reach strategy lies in the program's ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers. — Olivier J. Blanchard

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy. — Chad Hurley

ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology. — James Comey

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist. — Michelle Phan