Quotes & Sayings About Sales Promotion

Whether you work with a small or corporate press, the important thing is to have realistic expectations in terms of sales, promotion, and the work you have to do as an author promoting your novel. — Joe Meno

An undiscovered genius has no value in the marketplace — Bernard Kelvin Clive

probably the biggest complaint authors have in this brave new world is not sales (or the lack thereof) but the constant promotion that eats so much into precious writing time. — David Gaughran

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

We're so very focused on ourselves and on self-promotion. It goes on all day with Facebook and Twitter and Instagram. — Nancy Jo Sales

Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. And if you planned the whole thing, that's marketing. — Allan Dib