Mr Mainwaring Quotes & Sayings

Social media is not about the exploitation of technology but service to community. — Simon Mainwaring

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. — Simon Mainwaring

A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable. — Simon Mainwaring

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. — Simon Mainwaring

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? — Simon Mainwaring

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. — Simon Mainwaring

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty. — Simon Mainwaring

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. — Simon Mainwaring

However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism. — Simon Mainwaring

As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. — Simon Mainwaring

All women are wonders because they reduce all men to the obvious. — Daniel Mainwaring

Consumers want a better world, not just better widgets. — Simon Mainwaring

As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them. — Simon Mainwaring

Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. — Simon Mainwaring

The keys to brand success are self-definition, transparency, authenticity and accountability. — Simon Mainwaring

The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives. — Simon Mainwaring

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do. — Simon Mainwaring

CHAPTER XLII MR. MAINWARING'S LITTLE DINNER — Anthony Trollope

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. — Simon Mainwaring

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. — Simon Mainwaring

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking. — Simon Mainwaring

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. — Simon Mainwaring

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors. — Simon Mainwaring

As we all know, lasting relationships can't be rushed. — Simon Mainwaring

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. — Simon Mainwaring

The mind is a strange and wonderful thing. I'm not sure it'll ever be able to figure itself out. Everything else maybe, from the atom to the universe, everything except itself. — Daniel Mainwaring

Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds. — Simon Mainwaring

How well you tell your story determines how well your customers tell your story. — Simon Mainwaring

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. — Simon Mainwaring

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. — Simon Mainwaring

And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well. — Simon Mainwaring