Marketing Gurus Quotes & Sayings

When you're going to try and have people talk in a room and actually reflect life as we know it and have people recognize themselves and their own street and their own house in it, well then you're aiming for the high country and it's a much bigger gamble. You can interview all the marketing gurus and the people in charge of, you know, the people you gotta fight with in order to get your seats here, and they all talk about release dates and counterprogramming. At the end of the day, it's gotta be a good movie. — Tom Hanks

The detox phenomenon is interesting because it represents one of the most grandiose innovations of marketers, lifestyle gurus, and alternative therapists: the invention of a whole new physiological process. In terms of basic human biochemistry, detox is a meaningless concept. It doesn't cleave nature at the joints. There is nothing on the "detox system" in a medical textbook. That burgers and beer can have negative effects on your body is certainly true, for a number of reasons; but the notion that they leave a specific residue, which can be extruded by a specific process, a physiological system called detox, is a marketing invention. — Ben Goldacre

If word-of-mouth pundits agree on anything, it's that being interesting is essential if you want people to talk. Most buzz marketing books will tell you that. So will social media gurus. "Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate. Unfortunately, he's wrong. — Jonah Berger

You have a choice. You can continue eating the foods manufacturers want you to buy that are making you unhealthy. Or you can return to eating the foods God provided for you, already magnificently packaged in their own skins, rinds, pods and shells. Foods that contain all the human-appropriate vitamins and minerals you need, and the right proportion of sugar, fat, salt and calories. Will you listen to God, or will you continue listening to the marketing and advertising gurus whose agenda has nothing to do with your health?Cukierkorn, Rabbi Celso; Collins, Susan Ford (2012-10-11). The Miracle Diet: Lose Weight, Gain Health ... 10 Diet Skills (p. 103). — Celso Cukierkorn

Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do. — Johannes Grenzfurthner