Jony Ive Quotes & Sayings

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused. — Jonathan Ive

He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little talent. Jony was the other way around. — Leander Kahney

The iPhone When we are at these early stages in design . . . often we'll talk about the story for the product - we're talking about perception. We're talking about how you feel about the product, not in a physical sense, but in a perceptual sense. - JONY IVE — Leander Kahney

By the time the two got around to focusing on the iPhone, Steve had become closer to Jony than anyone he had ever worked with. "The bond became so strong between us," says Ive. "We could just be honest and straightforward and not have to articulate precisely why this is a good idea or why this is a valuable idea. And we also were honest enough to be able to say 'Nah, that's a terrible idea,' without worrying about each other's feelings so much. — Brent Schlender

Apple's Jony Ive describes his "fanatical" approach to design in new interview — Jonathan Ive