Herb Kelleher Southwest Airlines Quotes & Sayings

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. — Herb Kelleher

I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground. — Herb Kelleher

The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy. — Herb Kelleher

When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew. — Herb Kelleher

Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion. — Herb Kelleher