Quotes & Sayings About Copywriting

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. — Bryan Eisenberg

Copywriting cuts the communication cord between word and feeling. By offering instant gratification, it atrophies more subtle emotions. — Clive Sinclair

Referring to an event in an untold story is a powerful technique rarely used. — Roy H. Williams

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income. — George Stephen

It follows that unless your headline sells your product, you have wasted 90 percent of your money ... — David Ogilvy

Advertising is like learning - a little is a dangerous thing. — P.T. Barnum

20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier. — Ken McCarthy

The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting. — Richard Bayan

Copy is a direct conversation with the consumer. — Shirley Polykoff

People aren't interested in you. They're interested in themselves — Dale Carnegie

Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work. — Liane Moriarty

People think copywriters are obsessed with words.
This isn't correct.
The word should be 'infatuated' - it fits the context better. — Jamie Thomson

By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors. — Jerry Della Femina

I've been a freelancer my entire career, and, at any given time, I have several deadlines for all sorts of things, whether it's some magazine piece or ad copywriting or anything. — Meghan Daum

Consumers do not buy products. They buy product benefits. — David Ogilvy

Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results copywriting. — Steve Slaunwhite

Copywriting is a design muse, it carves a beautiful masterpiece in an imaginative way. — Sharen Song

Decide the effect you want to produce in your reader. — Robert Collier

Don't confuse visibility with credibility. — Harvey MacKay

Copywriting basically consists of taking something dreadful, putting it in a box with a shiny ribbon, and presenting it to someone. Any disappointment the recipient has upon opening the box is entirely due to their own high expectations and therefore their fault. — David Thorne