Quotes & Sayings About Branded Content

Wayfarer is built on the idea that we can actually make a huge difference by creating entertainment and television and digital and branded content with a message. It doesn't always have to be really, really inspiring or really earnest. We call it chocolate-covered broccoli. — Justin Baldoni

Straight advertising' is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It's telling her she's hot. — Simon Pont

If you want meaning for your brand or company, dare to embrace conflict — Antonio Nunez Lopez

It's a good time to be in the content business though, the branded content business. — Bob Iger

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable. — Fred Wilson

Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity. — Ross Levinsohn

Maybe you have already been writing, but never considered a book before. What you have contributed to websites, discussion groups, blogs and membership communities can lead to books. These are great places to flesh out ideas, get reader feedback, and sometimes even catch the attention of an agent, publisher or larger audience. If anything, a well branded presence on the internet positions you in a way where you have the opportunity to become the authority or expert. Do not let any of what you have written online go to waste. Make files and collect all of your information because you may have enough content already written to fill two books! — Kytka Hilmar-Jezek

Not everyone requires, nor seeks, the stimulus of the recurring image. They are content to be without directions. But for those of us who are branded by this particular mark, at least we know where we're going.
We are going, as it were, on a series of seasonal journeys, the climax of which is simply returning home. — Laurie Lee

I'm committed to increasing long-term value for shareholders and am confident we will continue to do so through the successful execution of our core strategic priorities: the creation of high quality, branded content and experiences, the use of technology, and creating growth in numerous and exciting international markets. — Bob Iger