Attract Customer Quotes & Sayings

The Content Marketing Institute has derived a pithy one-sentence definition of this emerging field:5 "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. — Eric Greenberg

Companies spend as much as 70 percent of their marketing budget to attract new customers while 90 percent of their revenues come from current customers. Many companies lose money on their new customers during the first few years. By overfocusing on acquiring new customers and neglecting current customers, companies experience a customer attrition rate of between 10 and 30 percent a year. Then they waste further money on a neverending effort to attract new customers or win back ex-customers to replace those they just lost. — Anonymous

There is only one ingredient for innovation and that is the power of the human mind. As long as a company is able to attract, enable, empower and retain the best of the brightest, it will have a play. As long as the leadership of companies ensure that the physically and mentally tired mind that leaves office at whatever 7:00 pm - 8:00 pm or 9:00 pm comes back mentally and physically reenergised and enthusiastic to add significant value to the customer next morning, the job is done. — N. R. Narayana Murthy