Wim Crouwel Quotes & Sayings

The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game. — Wim Crouwel

You can't do better design with a computer, but you can speed up your work enormously. — Wim Crouwel

Neutrality has its own aesthetics. — Wim Crouwel

You're always a child of your time,
and you cannot step out of that. — Wim Crouwel

Helvetica was a real step from the 19th century typeface ... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface. — Wim Crouwel

This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design is a book to have and to read: an important and richly detailed study of the cultural, economical and social-political context of twentieth-century design in the Netherlands. — Wim Crouwel

Living with computers gives funny ideas. — Wim Crouwel

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. — Wim Crouwel

Of course design is about problem solving, but I cannot resist adding
something personal. — Wim Crouwel