Marshall Chiles Quotes & Sayings

So, at the end of the day, humor works by distracting a person long enough to lower his resistance to the new information and then makes a positive association with the person/brand/computer screen that provided that humor to him. The reality is that people want to be entertained more than they want to be educated. Brand owners have gotten wise to this and now connect with consumers by providing information in an entertaining manner. It's what the ad agency world has dubbed "infotainment." The new school of business teaches that if you do not deliver your information via infotainment, you lose out to those who do. — Marshall Chiles