Luis Cubero Quotes & Sayings

Since the opposition (shadow) is capable of preventing the audience (hero) from achieving success, the goal of a business narrative is to defeat the opposition (shadow). — Luis Cubero

Experience shows that, once you start using the business storytelling process, you are unlikely to return to your old methods. — Luis Cubero

The focus of your presentation is the audience. You are missing the point if you focus on a product or your company. — Luis Cubero

When you acknowledge the audience's shadow you become their hero. — Luis Cubero

When developing a business story, keep in mind that the opposition character (shadow) is just as important as the audience character (hero) is. — Luis Cubero

Your entire presentation is the story. — Luis Cubero