Famous Quotes & Sayings

Jef I. Richards Quotes & Sayings

Enjoy the top 18 famous quotes, sayings and quotations by Jef I. Richards.

Share on Facebook Share on Twitter Share on Google+ Pinterest Share on Linkedin

Famous Quotes By Jef I. Richards

Jef I. Richards Quotes 599972

Commercial speech is like obscenity ... we can't seem to define it, but we know it when we see it. — Jef I. Richards

Jef I. Richards Quotes 1484998

Creativity is an advertising agency's most valuable asset, because it is the rarest. — Jef I. Richards

Jef I. Richards Quotes 1743372

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. — Jef I. Richards

Jef I. Richards Quotes 1654601

In advertising, sex sells. But only if you're selling sex. — Jef I. Richards

Jef I. Richards Quotes 2155124

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. — Jef I. Richards

Jef I. Richards Quotes 2147743

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. — Jef I. Richards

Jef I. Richards Quotes 2128266

Advertising is totally unnecessary. Unless you hope to make money. — Jef I. Richards

Jef I. Richards Quotes 2074457

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. — Jef I. Richards

Jef I. Richards Quotes 2062130

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. — Jef I. Richards

Jef I. Richards Quotes 1938718

Advertising is the 'wonder' in Wonder Bread. — Jef I. Richards

Jef I. Richards Quotes 1772290

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. — Jef I. Richards

Jef I. Richards Quotes 553015

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. — Jef I. Richards

Jef I. Richards Quotes 1641969

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' — Jef I. Richards

Jef I. Richards Quotes 1639261

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? — Jef I. Richards

Jef I. Richards Quotes 1389327

Advertising is speech. It's regulated because it's often effective speech. — Jef I. Richards

Jef I. Richards Quotes 1125138

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. — Jef I. Richards

Jef I. Richards Quotes 723725

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? — Jef I. Richards

Jef I. Richards Quotes 589371

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. — Jef I. Richards