Heather Lefevre Quotes & Sayings
Enjoy the top 1 famous quotes, sayings and quotations by Heather Lefevre.
Famous Quotes By Heather Lefevre
IDEO's Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we often can't predict a product's success, companies can't always divine what feature or use will catch the public's imagination. For that reason, companies need to be in touch with what "quirky" uses consumers have thought up for their products, and be ready to restructure their marketing accordingly. — Heather Lefevre