Ed Benguiat Quotes & Sayings

To me designing has never been a job or profession. It's a way of life, like a priest or rabbi. — Ed Benguiat

I do not think of type as something that should be readable. It should be beautiful. — Ed Benguiat

Type should be beautiful - Screw readable! — Ed Benguiat

Doing something a long time does not mean you're good. It only means you've done it a long time. — Ed Benguiat

The only place Avant Garde looks good is in the words Avant Garde. — Ed Benguiat

The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose. — Ed Benguiat

I don't think that success is the premise to what is good or bad. — Ed Benguiat