Christof Weinhardt Quotes & Sayings

While versioning sets different prices for different versions of one product in order to approximate the optimal revenue rates of personal pricing, bundling aims to achieve that by offering several products in one package. Therefore, the customers may choose whether to acquire products separately or in a bundle. This approach is particularly useful, when it is assumed that the customers have heterogenous willingness to pay for each product. — Christof Weinhardt