Ben Hunt Quotes & Sayings

'Click here' is not a call to action, because I will only take action with a reason, and clicking is no reason. Remove the 'Click here' from any link, and it will be clearer and more direct. (The only time I ever use 'Click here' is when it is not at all obvious that the target is clickable, which should never really happen.) — Ben Hunt

Design isn't Art. It's not about creating beautiful or thought-provoking things for the sake of it. Design is a discipline creating communication with a purpose. — Ben Hunt

So web design does not start with graphics. It starts with understanding the challenge. Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs them to do? — Ben Hunt