Andrew Hinton Quotes & Sayings

When watching people use gadgets and software, we need to remember that the way they're making use of their context is largely being determined by the structures available to them. Often, I have heard e-commerce clients complain that their customers are using the online shopping cart improperly, as a sort of wish-list, even when the site provides a separate wish-list function. Though when you look at the environment neutrally as a cluster of environmental structures, it becomes clear that Add to Cart is usually a much easier and quicker function to find and use than Add to Wish-List - the button tends to be more prominent, more available, and the "Cart" itself is always represented somewhere (normally as a concrete metaphor with a picture of a cart) regardless of where the user is shopping. Why wouldn't the user make use of such an available, straightforward environmental structure over a less-available abstraction? — Andrew Hinton