Adrian Forty Quotes & Sayings

In the way it transforms ideas and beliefs, successful design is like alchemy: it fuses together disparate ideas from different origins, so that the form of the completed product seems to embody only a single idea, which comes across as so familiar that we find ourselves supposing it to be exactly what we ourselves had always thought. — Adrian Forty

No design works unless it embodies ideas that are held common by the people for whom the object is intended. — Adrian Forty

Memory only becomes interesting through its struggle with forgetfulness. — Adrian Forty