Quotes & Sayings About Wise Consumers

Catallactics does not ask whether or not the consumers are right, noble, generous, wise, moral, patriotic, or church-going. It is concerned not with why they act, but only with how they act. — Ludwig Von Mises

We need to be wise consumers of information in an age of artificially created reality, written by professional propagandists, bought and paid for by special interests who many times disguise themselves as grassroots movements but are nothing but AstroTurf. They'll give you turf burns and turf toe, but never the truth. — H.L. Wegley

The aspirations of democracy are based on the notion of an informed citizenry, capable of making wise decisions. The choices we are asked to make become increasingly complex. They require the longer-term thinking and greater tolerance for ambiguity that science fosters. The new economy is predicated on a continuous pipeline of scientific and technological innovation. It can not exist without workers and consumers who are mathematically and scientifically literate. — Ann Druyan

One good product is better than many fake goods. — Lailah Gifty Akita

It is irrelevant to the entrepreneur, as the servant of the consumers, whether the wishes and wants of the consumers are wise or unwise, moral or immoral. He produces what the consumers want. In this sense he is amoral. He manufactures whiskey and guns just as he produces food and clothing. It is not his task to teach reason to the sovereign consumers. Should one entrepreneur, for ethical reasons of his own, refuse to manufacture whiskey, other entrepreneurs would do so as long as whiskey is wanted and bought. It is not because we have distilleries that people drink whiskey; it is because people like to drink whiskey that we have distilleries. One may deplore this. But it is not up to the entrepreneurs to improve mankind morally. And they are not to be blamed if those whose duty this is have failed to do so. — Ludwig Von Mises

So, at the end of the day, humor works by distracting a person long enough to lower his resistance to the new information and then makes a positive association with the person/brand/computer screen that provided that humor to him. The reality is that people want to be entertained more than they want to be educated. Brand owners have gotten wise to this and now connect with consumers by providing information in an entertaining manner. It's what the ad agency world has dubbed "infotainment." The new school of business teaches that if you do not deliver your information via infotainment, you lose out to those who do. — Marshall Chiles