Why We Do What We Do Edward Deci Quotes & Sayings

INTRODUCTION The Puzzling Puzzles of Harry Harlow and Edward Deci In the middle of the last century, two young scientists conducted experiments that should have changed the world - but did not. Harry F. Harlow was a professor of psychology at the University of Wisconsin who, in the 1940s, established one of the world's first laboratories for studying primate behavior. One day in 1949, Harlow and two colleagues gathered eight rhesus monkeys for a two-week experiment on learning. The researchers devised a simple mechanical puzzle like the one pictured on the next page. Solving it required three steps: pull out the vertical pin, undo the hook, and lift the hinged cover. Pretty easy for you and me, far more challenging for a thirteen-pound — Daniel H. Pink

Why We Do What We Do: Understanding Self-Motivation BY EDWARD L. DECI WITH RICHARD FLASTE — Daniel H. Pink

They needed the numbers, so they directed their creativity and resourcefulness toward getting those numbers, rather than toward effective performance. — Edward L. Deci

For an extensive and fascinating discussion of the use and pitfalls of rewards, see Edward Deci, Why We Do What We Do: Understanding Self-Motivation (New York: Penguin, 1996); Alfie Kohn, Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes (New York: Houghton Mifflin, 1999); Daniel Pink, Drive: The Surprising Truth About What Motivates Us (New York: Riverhead, 2009). — Gretchen Rubin