Watson Behaviorism Quotes & Sayings

In behaviorism, an infant's talents and abilities didn't matter because there was no such thing as a talent or an ability. Watson had banned them from psychology, together with other contents of the mind, such as ideas, beliefs, desires, and feelings. They were subjective and unmeasurable, he said, and unfit for science, which studies only objective and measurable things. To a behaviorist, the only legitimate topic for psychology is overt behavior and how it is controlled by the present and past environment. (There is an old joke in psychology: What does a behaviorist say after making love? "It was good for you; how was it for me?") — Steven Pinker

As for the public, the PR man, like the advertising expert and others who deal with people in the lump, including a number of would-be-statesmen and redeemers-at-large, conceive of that body as composed of non-ideographic units which are to be regarded not as ourselves but as, ultimately, gadgets of electrochemical circuitry operated by a push-button system of remote control. In fact, in dealing with the public in a purely technological society, the very notion of self is bypassed by various appeals to an undifferentiated unconscious, such appeals often having little or no relation to the vendible object or idea; in this connection history gives us to contemplate the fact that the psychologist J.B. Watson, the founder of American behaviorism, wound up in the advertising business. So history may become parable. — Robert Penn Warren