Quotes & Sayings About Television Advertising

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money. — Grant Bowler

Our kids didn't do this to themselves. They don't decide the sugar content in soda or the advertising content of a television show. Kids don't choose what's served to them for lunch at school, and shouldn't be deciding what's served to them for dinner at home. And they don't decide whether there's time in the day or room in the budget to learn about healthy eating or to spend time playing outside. — Michelle Obama

How does a successful television commercial affect the viewer?"
"It makes him want to change the way he lives."
"In what way?" I said.
"It moves him from first person consciousness to third person. In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled. — Don DeLillo

The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising. — Mark E. Hyman

Jennie confirmed my suspicions that television advertising is directed mainly at people with the iq of a pongid — Douglas Preston

When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel. — M.J. Rose

I come out of TV. I come out of live television, BBC drama: that's where I started first as a designer, then a director. Then I went independent TV, then television advertising. — Ridley Scott

Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color. — Kelly Wearstler

Television, I would say,
isn't an advertising medium.
It's a selling medium. — William S. Paley

Girls get the message from very early on that what's most important is how they look, that their value, their worth depends on that. And boys get the message that this is what's important about girls. We get it from advertising. We get it from films. We get it from television shows, video games, everywhere we look. So no matter what else a woman does, no matter what else her achievements, their value still depends on how they look. — Jean Kilbourne

So many sins against the poor cry out to high heaven! One of the most deadly sins is to deprive the laborer of his hire. There is another: to instill in him paltry desires so compulsive that he is willing to sell his liberty and his honor to satisfy them. We are all guilty of concupiscence, but newspapers, radios, television, and battalions of advertising men (woe to that generation!) deliberately stimulate our desires, the satisfaction of which so often means the degradation of the family. — Dorothy Day

People say that it was degrading for an Olympic champion to run against a horse, but what was I supposed to do? I had four gold medals, but you can't eat four gold medals. There was no
television, no big advertising, no endorsements then. Not for a black man, anyway. — Jesse Owens

Broadcast television is designed to reach as many people as possible, right? There's an obligation that we as creators have to advertisers, and it is an advertising medium. — Jerrod Carmichael

Attempt to influence public opinion by means of newspapers, radio, television, and advertising are based on two factors. On the one hand, they rely on sampling techniques that reveal the trend of "opinion" or "wants"-that is, of collective attitudes. On the other, they express the prejudices, projections, and unconscious complexes (mainly the power complex) of those who manipulate public opinion. But statistics do no justice to the individual. Although the average size of stones in a heap may be five centimeters, one will find very few stones of exactly this size in the heap. — C. G. Jung

The global aid community is mobilised into fighting drought in a district that gets 1,500 mm of rainfall annually. The reverse spiral begins. Donor governments love emergency relief. It forms a negligible part of their spending, but makes for great advertising. (Emergencies of many sorts do this, not just drought. You can run television footage of the Marines kissing babies in Somalia.) There are more serious issues between rich and poor nations - like unequal trade. Settling those would be of greater help to the latter. But for that, the 'donors' would have to part with something for real. No. They prefer emergency relief. — P.Sainath

One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles. — Edward R. Murrow

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer. — John Battelle

As an artist in the 1960s, Norman Sunshine was able to maintain a moderately out lifestyle. But when the first exhibition of his paintings in New York brought on a profile in The New York Times in 1968, he was photographed in the apartment that he admitted sharing with Shayne. At both his advertising agency and Shayne's television production company, the article was met with absolute silence. — Alan Shayne

We live in a world ruled by fictions of every kind - mass-merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the pre-empting of any free or original imaginative response to experience by the television screen. — J.G. Ballard

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing. — Charlie Ergen

A lot of television stuff is mean-spirited, and I think that's how political advertising got so mean-spirited, to where people are throwing things at the television set every time we have an election. — Stan Freberg

I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk. — Jerry Della Femina

Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser. — Alfred Robens

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads. — Michael D. Barnes

It was getting harder, however. American magazines still looked shiny and lively, but by the early 1960s, writers like Flora were sensing trouble. With television's exploding popularity, more and more people were staring at screens instead of turning pages. Big corporations like car manufacturers were pulling their advertising dollars out of print and spending them on the airwaves. Magazines were bleeding ad pages and readers, and editors scrambled to balance budgets by retooling audiences. — Debbie Nathan

It is not "just beer," it is a noble and ancient beverage which, like wine, food and television advertising, can be extraordinarily good or unmercifully bad. — Stephen Beaumont

As a John Kerry supporter, I wanted to send him a check. But then it occurred to me that most of that money would end up in the hands of advertising agencies and television networks. And the money would be used to create deceptive commercials that flatter our point of view and shade the facts our way. And I wasn't comfortable with that. But on the other hand, that's how the game is played. You're always grappling. — George Meyer

I don't watch television. And certainly not ads; I loathe advertising. — John Hodgman

There is a pool of references in New York and Los Angeles that are almost exclusively drawn from the media, from the world of television and advertising. — Marshall Brickman

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. — David Ogilvy

There are times when I need to dig up the diagram for a type of satellite dish, for instance, but I just can't seem to phrase this need correctly. As a result, I'm inundated by advertising for satellite television and people's online customer reviews of such services when, in fact, I was only trying to figure out what a certain component is called. — Victor LaValle

The cultural view of idealistic bodies which is so obviously displayed on television and on billboards, in magazines, advertising and film, can force us into a narrow definition of what is a successful and attractive woman. The standardised 'ideal' promotes the notion that success can be attained through having the 'look', and that this is the cure for unhappiness. The 'thin ideal' is promoted as a happy person. This encourages the view that the 'look' will bring success and relationship happiness. — Rick Kausman

Why was Simpson called "OJ" except in some kind of branding or headlinese that said, "Look, this guy is sweet, wholseome, and nourishing (and 'Orenthal' is just too fancy)? You can have him for breakfast." (And "Sweetness" and "Sweet" are nicknames often given to black men.) Is "OJ" that far away from Jell-O? Wasn't that extended advertising campaign a way of saying you can trust our pudding because Bill Cosby likes it - sweet, wholesome, and pretty? — David Thomson

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising. — Jay Samit

Usually I spare myself from the news, because if it's not propaganda, then it's one threat or another exaggerated to the point of absurdity, or it's the tragedy of storm-quake-tsunami, of bigotry and oppression misnamed justice, of hatred passed off as righteousness and honor called dishonorable, all jammed in around advertisements in which a gecko sells insurance, a bear sells toilet tissue, a dog sells cars, a gorilla sells investment advisers, a tiger sells cereal, and an elephant sells a drug that will improve your lung capacity, as if no human being in America any longer believes any other human being, but trusts only the recommendations of animals. — Dean Koontz

We often seem to be swimming through such a miasma of sexual violence - in advertising, television programming, heavy metal, rap, films, and worst of all, in the home - that even First Amendment absolutists sometimes daydream about how nice it would be to have government-as-nanny just outlaw all this effluent. — Molly Ivins

I saw the end of the general magazine business at the end of the '70s, and I knew I had to move into another profession when the advertising dollar moved from magazines to television. The magazine business as we knew it was over. We were no longer the educators of the world. — Lawrence Schiller

Anna worked in television advertising, she told him.

In a studio with guys past their sell-by date, who mistake women for a cross between an espresso machine and a sofa. — Nina George

Even though universal metanarratives are largely absent, personal "I" narratives are everywhere. The popular imagination is saturated with self-obsessive stories in film, television, advertising, music, MySpace, and YouTube - but this is the equivalent of bingeing on junk food while dying for want of substance. — Sarah Arthur

Everywhere, words are mixing. Words and lyrics and dialogue are mixing in a soup that could trigger a chain reaction. Maybe acts of God are just
the right combination of media junk thrown out into the air. The wrong words collide and call up an earthquake. The way rain dances called storms,
the right combination of words might call down tornadoes. Too many advertising jingles commingling could be behind global warming. Too many
television reruns bouncing around might cause hurricanes. Cancer. AIDS. — Chuck Palahniuk

I always hear parents talking about how outraged they are because their kid saw a boob or something like that on TV. I never hear anyone say that they're outraged because a cartoon character in a commercial that aired during a children's television program told them it was healthy to eat a bowl of chocolate and marshmallows for breakfast. If I had kids, I'd be outraged about that. — Ian McClellan

We make programming decisions on a day-to-day basis. We sell advertising on a day-to-day basis. This is the way networks operate. This is the way all television stations operate. This is the way most businesses operate when you have a number of affiliates or a number of franchises. It's the way the business operates. — Mark E. Hyman

Child psychologists have demonstrated that our minds are actually constructed by these thousands of tiny interactions during the first few years of life. We aren't just what we're taught. It's what we experience during those early years - a smile here, a jarring sound there - that creates the pathways and connections of the brain. We put our kids to fifteen years of quick-cut advertising, passive television watching, and sadistic video games, and we expect to see emerge a new generation of calm, compassionate, and engaged human beings? — Sidney Poitier

Everything is destined to reappear as simulation. Landscapes as photography, woman as the sexual scenario, thoughts as writing, terrorism as fashion and the media, events as television. Things seem only to exist by virtue of this strange destiny. You wonder whether the world itself isn't just here to serve as advertising copy in some other world.' Jean Baudrillard, — Philip K. Dick

The new towns of the 1950s and '60s were nothing less than the spatial translation of alienation and control and in these cities power increasingly could relinquish the old forms of advertising in favor of 'the simple organization of the spectacle of objects of consumption, which will only have consumable value illusory to the extent to which they will first of all have been objects of spectacle'
to the extent, that is, they have first appeared on the television screen, which henceforth had to be seen as an urbanistic tool in its own right. — Tom McDonough

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen. — Mokokoma Mokhonoana

All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they could put on entertainment long enough to distract people into looking at products. It's for focusing people on advertising and separating you from money in some way. Some people forget that. The side product is that we get some great eye candy. TV is the best it has ever been right now. I don't have a problem with that since it's what keep us employed. — Chris Hardwick

Chuck Palahniuk
Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history. No purpose or place. We have no Great War, No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires and movie gods and rock stars, but we won't — Chuck Palahniuk

Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism. — Bill Kurtis

It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television. — Astra Taylor

America ... is being lost through television. Because in advertising, mendacity and manipulation are raised to the level of internal values for the advertisers. Interruption is seen as a necessary concomitant to marketing. It used to be that a seven- or eight-year old could read consecutively for an hour or two. But they don't do that much anymore. The habit has been lost. Every seven to ten minutes, a child is interrupted by a commercial on TV> Kids get used to the idea that their interest is there to be broken into. In consequence, they are no longer able to study as well. Their powers of concentration have been reduced by systematic interruption. — Norman Mailer

Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping. — Dana Delany

If you've ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don't have to tell you, that's not what's done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.

That's not what an ad for a car is - an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you've ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices - that's what advertising is. — Noam Chomsky

Yes. It was awful. What sucks even more is that it happened at 'World Famous San Diego Zoo,' that whore of a tourist attraction that insists on forty-seven billboards on every highway and nonstop advertising loops on radio and television. — Michelle Gable

We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers. — Tom Hodgkinson

In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using. — Guy Cook

We are attacked by radio and television and visual communication at such speed and with such force that painting seems very old fashioned ... why shouldn't it be done with that power and gusto [of advertising], with that impact. — James Rosenquist

The gold box ... was a kind of trigger. It gave viewers a reason to look for the ads in TV Guide and Parade. It created a connection between the Columbia message viewers saw on television and the message they read in a magazine. The gold box ... made the reader / viewer part of an interactive advertising system. Viewers were not just an audience but had become participants. It was like playing a game ... — Malcolm Gladwell

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. — David Ogilvy

At Current, television is all we do - that's our business. We don't have amusement parks I have to worry about, we don't have environmental cases against us, we don't have a series of outdoor-advertising companies. — Keith Olbermann

People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine. — Bill Maher

I grew up with free television. Now, it wasn't free, there was these commercials, and so the economic model was driven through commercials and through advertising. — Nicholas Negroponte

A landmark 2007 report by the American Psychological Association (APA) found girls being sexualized--or treated as "objects of sexual desire... as things rather than as people with legitimate sexual feelings of their own"--in virtually every form of media, including movies, television, music videos and lyrics, video games and the Internet, advertising, cartoons, clothing, and toys. Even Dora the Explorer, once a cute, square-bodied child, got a makeover to make her look more svelte and "hot. — Nancy Jo Sales

I've noticed there are overnight camping trips that are reenactments of that arrival. In the promotional photos advertising the trip, entire families wear costumes and indeed pull a handcart over the granite rocks and creek beds of the nearby canyons and back country. The kids learns how very little actually can be brought in one of these carts
no television, for instance
and the parents learn a lot more than they bargain for, I expect; how shallow our own civilizing is, and the iron grip you have to keep on the instinct to wheedle and blame and shove, and how tender our feet will always be. — Liz Stephens

Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on. — Bernie Sanders

The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse. — Neil Postman

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings. — Will McDonough

In this day and age, love is temporary and marriage is unnatural
the product of Madison Avenue advertising executives and television producers. — Michael Palmer

All right, You Great Git, You've asked for it. I'll cover the world in Tastee-Freez and Wimpy Burgers. I'll fill it with concrete runways, motorways, aircraft, television, automobiles, advertising, plastic flowers, frozen food and supersonic bangs. I'll make it so noisy and disgusting that even You'll be ashamed of Yourself! No wonder You've so few friends. You're unbelievable! — Peter Cook

The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is. — Jerry Mander

Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones. — Joanne Lipman

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff. — Jon Hamm