Targeting Quotes & Sayings

In our present age of abundance, characterized by our ability to spend so much of our lives being entertained by screens, there are fewer outside forces pushing family members together, and instead finely segmented commercial technologies targeting smaller and smaller demographic groups that are pulling us apart. Every — Richard Freed

Although I regularly convince myself otherwise, because I aim at something doesn't necessarily mean I have a target. — Craig D. Lounsbrough

'The Committee has identified eight senior leaders who were in a position to prevent or to stop the IRS's targeting of conservative applicants,' the Oversight report states. 'Each of these leaders could have and should have done more to prevent the IRS's targeting of conservative tax-exempt applicants.' — Patrick Howley

Now the bad guy's not targeting cash. He's targeting narcotics. And he's robbing a pharmacy because that's where the narcotics are. — Paul Martin

So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new. — Trip Hawkins

What does it really mean to be a leftist in the early part of the 21st century? What are we really talking about? And I can just be very candid with you. It means to have a certain kind of temperament, to make certain kinds of political and ethical choices, and to exercise certain analytical focuses in targeting on the catastrophic and the monstrous, the scandalous, the traumatic, that are often hidden and concealed in the deodorized and manicured discourses of the mainstream. That's what it means to be a leftist. So let's just be clear about it. — Cornel West

The act of assassination - the targeting of visible individuals, is the result of mental inclinations honed for the pre-literate societies in which our species evolved, — Julian Assange

I think what actually works best is local-level individual targeting of key leadership nodes. — John Abizaid

That also means the antivirus software you are running on your own computer is likely only catching 5 percent of the emerging threats targeting your machine. If your body's own immune system had a batting average like that, you would be dead in a matter of hours. — Marc Goodman

Noble again chose Larry McCarthy, the veteran media consultant who was known for his ability to distill a complicated subject into a simple, potent, and usually negative symbol. McCarthy had a reputation for being a particularly shrewd consumer of O, or opposition research on the rival candidates he was targeting. He often honed his ads using polls, focus groups, micro-targeting data, and "perception analyzers" - meters that evaluated viewers' split-second reactions to demo tapes. McCarthy — Jane Mayer

This too is a jihad. Yet we Americans find ourselves in the dangerous position of going to war not against a state but against a phantom. The jihad we have embarked upon is targeting an elusive and protean enemy. The battle we have begun is never-ending. But it may be too late to wind back the heady rhetoric. We have embarked on a campaign as quixotic as the one mounted to destroy us. — Chris Hedges

We say that the ICC is targeting Africans, but all of the victims in our cases in Africa are African victims. — Fatou Bensouda

I'm sure Mark Carney is a very clever young man, but I think that the government would be mad to move from inflation targeting to money GDP targeting. — Nigel Lawson

To me extremism is targeting endangered whales in a whale sanctuary in violation of a moratorium. That, to me, is extreme. — Paul Watson

For decades, Americans have experienced a populist uprising that only benefits the people it is supposed to be targeting ... The angry workers, mighty in their numbers, are marching irresistibly against the arrogant. They are shaking their fists at the sons of privilege. They are laughing at the dainty affectations of the Leawoof toffs. They are massing at the gates of Mission Hills, hoisting the black flag, and while the millionaires tremble in their mansions, they are bellowing out their terrifying demands. 'We are here,' they scream, 'to cut your taxes. — Thomas Frank

These same people who accuse Planned Parenthood of 'targeting' African-American children, they care about you only while you're in the womb. The minute you crown, you're on your own. — Gwen Moore

Even animals have a conscience. Those in the jungle KILL only to eat, not live to kill. This is why we often see packs of predators focusing on just one kill, instead of targeting many. Even animals exercise reason. I have seen a mother lion taking care of a baby antelope, and a mother elephant taking care of a baby lion. The primal need to eat is unavoidable, yet even under severe hunger stretches, the desire to love can sometimes overcome the desire to eat. — Suzy Kassem

We only have one penal code in the United States, and it applies in every single state, every city, no matter who is there. This is part of the fear mongering, that has gripped the United States, the notion that we need to pass a law forbidding the institution of a foreign Law in the United States when it is forbidden by the constitutions is yet another example of targeting Muslim communities because they are seen as different, or exceptional in other ways. — Mark Durie

A movie needs to have a must-see quality among the people you are targeting. Also, make movies at a responsible budget so that if you attract your core audience, and they show up in the first few weekends, the economics will work. — Toby Emmerich

To be honest, one can only feel glad that so many modern iconoclasts consider Christianity to be full of exceptionally hypocritical, religious zealots - it's biblically accurate and a prophecy fulfilled. The old smoke screen is one of Satan's favorite tricks. He conceals the authentic. He has a persistent strategy of targeting those who remind him of Christianity because he fears those who remind him of Christ. — Criss Jami

I could not find any way that we could really run the kind of campaign I wanted to run if we were targeting delegates and still trying to talk to people, which is what keeps me going as a human being. — Patricia Schroeder

They were targeting those people I referred to as 'little Eichmanns.' These were legitimate targets. — Ward Churchill

What line separates the lawful wartime targeting of an enemy combatant from the extrajudicial murder of a man suspected, but not convicted, of wrongdoing? (p8) — Rosa Brooks

Obviously, you will always see more malware targeting Android because Android is used more than any smartphone platform by a pretty substantial difference. — Sundar Pichai

Understanding how Cas9 is able to locate specific 20-base-pair target sequences within genomes that are millions to billions of base pairs long may enable improvements to gene targeting and genome editing efforts in bacteria and other types of cells. — Jennifer Doudna

Assad's regime helped ISIS grow by attacking other opposition forces and rarely targeting ISIS. — Richard Engel

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell. — Maurice Levy

The audience I'm targeting doesn't care about the language spoken in the films they watch. They're interested in more important things like story, performance, cinematography etc. — Chika Anadu

In most instances, biotechnology, though a radically different approach, is a sustaining technology: It's a dramatically improved way of targeting problems that we hadn't been able to solve with the conventional approach of mainstream pharmaceutical companies. — Clayton Christensen

Our Bar franchise program, which seeks to lift sales by targeting entrepreneurs in Brazil's slums, known as favelas. The company helps spruce up taverns and ofers management training. It's joining retailers and other businesses trying to reach out to the new middle class in Brazil's gritty neighborhoods in and around its big cities. — Anonymous

The Bush administration tells us that the Iraq was was central to the Global War on Terror. Its critics call the Iraq War a distraction. The disagreement is a fundamental one. The Bush administration advocates a policy of preemption that calls for targeting terrorists and the regimes that support them, with the goal of eliminating threats before they are imminent. Their opponents disagree. The central question, then, is this: Would it have been possible to wage a serious Global War on Terror leaving the Iraqi regime of Saddam Hussein in power? To answer it, we must consider what we knew before September 11 and what we knew before the Iraq War. — Stephen F. Hayes

Eva seemed to be on some sort of mission to work her evil/cute baby magic on me. Ever since she'd started toddling around on those chubby little legs, she'd been targeting me, the least enthusiastic baby person in the room. I think she enjoyed the challenge, which proved that we were related.
Eva would tug on my pants leg until I picked her up. And then she'd basically stare me down with those big blue-grey eyes of hers, daring me not to snuggle her. It was like facing down a tiny, diapered mastermind.
And of course, I caved. I snuggled her. I babbled. I read her Where the Wild Things Are until I was hoarse. I actually found myself watching my language. Shudder. — Molly Harper

I find if you're targeting Windows, Linux, and Mac OS X right from the start, your code will probably work anywhere else that you might try it later ... Writing code that is cross-platform from the start requires more discipline, but I find it is worth the effort. — Ryan C. Gordon

Would that it were so! ... That the American military were targeting journalists. — Ann Coulter

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data. — Tim Cook

Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern. — Charles Duhigg

There is increasing evidence that at least some of the targeting of epigenetic modifications can be explained by interactions with long ncRNAs. Jeannie Lee and her colleagues have recently investigated long ncRNAs that bind to a complex of proteins. The complex is called PRC2 and it generates repressive modifications on histones. PRC2 contains a number of proteins, and the one that interacts with the long ncRNAs is probably EZH2. The researchers found that the PRC2 complex bound to literally thousands of different long ncRNA molecules in embryonic stem cells from mice13. These long ncRNAs may act as bait. They can stay tethered to the specific region of the genome where they are produced, and then attract repressive enzymes to shut off gene expression. This happens because the repressive enzyme complexes contain proteins like EZH2 that are capable of binding to RNA. — Nessa Carey

It's the secrecy surrounding drone strikes that's most troubling. . . We don't know the targeting criteria, or whether the rules for CIA and military drone strikes differ; we don't know the details of the internal process through which targets are vetted; we don't know the chain of command, or the details of congressional oversight. The United States does not release the names of those killed, or the location or number of strikes, making it impossible to know whether those killed were legitimately viewed as combatants or not. We also don't know the cost of the secret war: How much money has been spent on drone strikes? What's the budget for the related targeting and intelligence infrastructures? How is the government assessing the costs and benefits of counterterrorism drone strikes? That's a lot of secrecy for a targeted killing program that has reportedly caused the deaths of several thousand people. (117-118) — Rosa Brooks

If you are targeting the right customers they will be more motivated by value than price. — Carlos Castillo

This is a very serious matter, because it is our children who are the prize for this community, they are specifically targeting our children. — Michele Bachmann

In the modern Christian attempt to take a stand as Christ did, and maybe for others, win the approval of the world, the Christian will often think that it consists of targeting and demoralizing fellow Christians and only fellow Christians. It is one thing to stand against religious hypocrisy when one sees it, but it is another to go on snorting at anything or anyone who might seem 'too Christian' to us. The irony is that by doing this we are further advocating hypocrisy and 'half-hearted Christians'. — Criss Jami

Alinsky's 1971 book, 'Rules for Radicals,' is a favorite of the Obamas. Michele Obama quoted it at the Democratic Convention. One Alinsky tactic is to 'Pick the target, freeze it, personalize it, and polarize it.' That's what the White House did in targeting Rush Limbaugh, Rick Santelli and Jim Cramer. — Karl Rove

It is impossible for African-Americans not to feel like their government is particularly targeting them. — Rand Paul

France, like other countries, is facing a terror threat that is unprecedented in its nature and magnitude, ... Terrorists are targeting France to divide us. — Manuel Valls

Throughout the world, terrorists are actively seeking their next recruit. Alarmingly, terrorist organizations are increasingly targeting school-age children as the next generation of terrorists. — Pat Roberts

The IRS targeting certain groups for harassment because of their politics would be unfair. If we found out the NSA was keeping special tabs on everyone who worshiped at a mosque or took a Bible trip through the Middle East, you'd have an uprising. — Gail Collins

The aggressive use of wiretaps is important: It shows that we are targeting white-collar insider-trading rings with the same powerful investigative tools that have worked so successfully against the mob and drug cartels. — Preet Bharara

Watching her made my heart ache, as if that organ had become linked to her emotional state, rather than targeting its primary task - keeping me alive. — Tammara Webber

Nothing has prepared sharks, squid, krill and other sea creatures for industrial-scale extraction that destroys entire ecosystems while targeting a few species. — Sylvia Earle

The longer I live, the more I'm convinced the world is just one big high school, with the cool kids always targeting the uncool. — Greg Gutfeld

Fire that customer," I'd say to the person responsible for recruiting for our tests. "Find me someone in our target demographic." If the next customer was more positive, I would take it as confirmation that I was right in my targeting. If not, I'd fire another customer and try again. — Eric Ries

Positive legacy of the 1960s was the revolutions in civil rights, women's rights, children's rights, and gay rights, which began to consolidate power in the 1990s as the baby boomers became the establishment. Their targeting of rape, battering, hate crimes, gay-bashing, and child abuse reframed law-and-order from a reactionary cause to a progressive one, and their efforts to make the home, workplace, schools, and streets safer for vulnerable groups (as in the feminist "Take Back the Night" protests) made these environments safer for everyone. — Steven Pinker

The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are promoting new types of alcoholic beverages as competitors in the huge soft-drink market. Grocery and convenience stores and gas stations stock alcoholic beverages side by side with soda pop. Can Christians who are involved in this commerce be indifferent to the physical and moral effects of the alcohol from which they are making their profits? — Dallin H. Oaks

So why aren't more marketing companies targeting our age group? Why are there so many youth-oriented programs and advertisements on television today? Why are we being ignored? Don't companies realize they are missing a huge market?

Now granted, a visit to the local mall will show you there are a lot of teenagers hanging out there these days. But are they shopping? Are they spending money? No. They're "hanging." Contrary to what our skin might be doing, we members of the over-forty crowd don't "hang." We shop, and not just window shop either. We're serious buyers. When we pick up an item and turn it over to see the price, we often carry it right on over to the checkout counter and pay for it. Why? Because we know the energy involved with picking up items. We don't do it unless we're committed. — Martha Bolton

The CIA's drone campaign is extraordinarily effective, and the agency is getting progressively better at targeting senior leaders and disrupting their networks. — Joby Warrick

I think [food producers] should appreciate that we're only targeting their property. Because frankly I think it's time to start targeting them. — Rod Coronado

Engaged Audience Members are receptive to the messages of dangerous speech and to condoning group-targeted harm, but are not hardliners. For example, they may be easily influenced by charismatic leaders who promise to resolve their grievances, or be receptive to blame narratives. This could be any member of society, but certain types of people (based on demographic or other characteristics) may be disproportionately engaged. — Rachel Hilary Brown

This administration, this agency, the very agency charged with enforcing Obamacare, systematically targeted groups that came into existence because they opposed Obamacare - and they started the targeting the very month, March 2010, that Obamacare came into law - expects us to believe it is the work of two rogue agents in Cincinnati. — Jim Jordan

To all ladies who like offering sex to a man in the first few weeks of dating, this is what happens: Once he penetrates you, he will start seeing invisible spots on your face, which means that the honor and respect is gone! And now he would be targeting another cheap meat, and if he can buy it, then he concludes that all women are whore. If he continues to exploit women, then your name will be among the list of his thousand of whores. — Michael Bassey Johnson

For such people, finding a mate is like scoring a goal. You have to develop skills like talking cheesy, praising generously, and targeting properly. They are unable to see the opposite person as a human being. All they focus upon is their own strategy and tactics. For them, all the people on the opposite team are alike - except for looks, education and career. — Gracia Hunter

Much has already been learned about the arrogance of the IRS from the House investigations of the agency's targeting of conservatives. The revelations emerged despite strenuous efforts by Democrats in Washington and by the IRS itself to block inquiries and deny the existence of political targeting - targeting that the former head of the IRS Exempt Organizations Unit, Lois Lerner, eventually acknowledged and apologized for in May 2013. — Cleta Mitchell

It has been said that if a drug has no side effects, then it is unlikely to work. Drug therapy labours under the fundamental problem that usually every single cell in the body has to be treated just to exert a beneficial effect on a small group of cells, perhaps in one tissue. Although drug-targeting technology is improving rapidly, most of us who take an oral dose are still faced with the problem that the vast majority of our cells are being unnecessarily exposed to an agent that at best will have no effect, but at worst will exert many unwanted effects. Essentially, all drug treatment is really a compromise between positive and negative effects in the patient. — Michael D Coleman

We all must be mindful that the United States has diplomatic, civilian, and military personnel deployed in other countries with both challenging security environments and active terrorist networks interested in targeting not just our facilities but our people. One of their greatest protections - knowing that the United States does not negotiate with terrorists - has been compromised. — John Boehner

How the agent explained this to me was, we weren't targeting the smartest people in the world, just the most. — Chuck Palahniuk

Bringing the IRS to heel can start with re-energizing and expanding congressional investigations and holding accountable those responsible for the targeting and other abuses. — Cleta Mitchell

Google AdWords help with targeting people. Social media makes it easy to find people. A lot of people write blogs as a hobby. Others do it to make money. Instead of advertising on a blog, do a revenue share where you give them a 10-percent share for the business you receive. — Cameron Johnson

My obligation is to focus on the priorities of classroom instruction, parental involvement and student safety, targeting student performance and eliminating unnecessary administrative costs. — John R. Leopold

The Internet is really about highly specialized information, highly specialized targeting. — Eric Schmidt

Self-important western journalists who'd given up their sacred trust to become cheerleaders for trendy causes, the way communist journalists had once been cheerleaders for the government ... They were depriving the free world of its most valuable weapon in condemning and exposing the worst human scourge since Nazism: the targeting and murder of civilians to achieve political and religious ends. — Naomi Ragen

We are absolutely right to condemn the suicide bomber's targeting of innocent civilians and mourn his victims. But as we have seen, in war the state also targets such victims; during the 20th century, the rate of civilian deaths rose sharply and now stands at 90 percent. In the West we solemnize the deaths of our regular troops carefully and recurrently honor the memory of the soldier who dies do his country. Yet the civilian deaths we cause are rarely mentioned, and there has been no sustained outcry in the West against them. Suicide bombing shocks us to the core; but should it be more shocking than the deaths of thousands of children in their homelands every every year because of land mines? Or collateral damage in a drone strike? — Karen Armstrong

Politicians read the polls that show 85 or 90 percent of the voters profess a belief in God, so they identify themselves with religion, often only to the degree necessary to reach the constituency they are targeting. — Jack Germond

Marco Rubio and Ted Cruz opened up a new line of attack on Donald Trump, targeting his involvement in Trump University, a for-profit, non-licensed now defunct institution which triggered lawsuits from individuals who claimed they were defrauded by him, as well as a suit alleging fraud from New York attorney general Eric Schneiderman. — Chris Hayes

Targeting women is key in developing countries. It allows them to go to school, to say how many children they're going to have, which drives the issue of population and how their children will be educated. Women are the best investments in developing countries. — Philippe Cousteau Jr.

You're not going to have the police force representing the black and brown community, if they've spent the last 30 years busting every son and daughter and father and mother for every piddling drug offense that they've ever done, thus creating a mistrust in the community. But at the same time, you should be able to talk about abuses of power, and you should be able to talk about police brutality and what, in some cases, is as far as I'm concerned, outright murder and outright loss of justice without the police organization targeting you in the way that they have done me. — Quentin Tarantino

But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications, targeting our technology into the growing use of digital technology in consumer markets. — David Milne

The news may encourage us to imagine that the roots of a nation's problems have their fundamental origins in criminality at the top and yet, though there is clearly a role for targeting individual rotten apples, there is an equally vital task in directing attention to the colourless yet far larger institutional failures that lie concealed within our political and social arrangements. — Alain De Botton

GamerGate is really a sexist temper tantrum. That's kind of a silly, funny way of putting it, but it's kind of what it feels like, right? They're going after and targeting women who are trying to make changes in the industry. They're attacking anyone who supports women. — Anita Sarkeesian

The NSA has built an infrastructure that allows it to intercept almost everything. With this capability, the vast majority of human communications are automatically ingested without targeting. If I wanted to see your emails or your wife's phone, all I have to do is use intercepts. I can get your emails, passwords, phone records, credit cards. — Edward Snowden

I will not perform in this city as long as the blatant targeting of black culture and minorities congregating is acceptable common practice, — Illmaculate

In many cases, Obama's exercise of authoritarian power is criminal. His executive branch is responsible for violations of the Arms Export Control Act in shipping weapons to Syria, the Espionage Act in Libya, and IRS law with regard to the targeting of conservative groups. — Ben Shapiro

Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over. — James Surowiecki

I have never believed that central banks should have rigid inflation targeting. That is not a good thing to stabilize. There is nothing in economic theory to back this. — Robert Mundell

Syria has a strategic position in the region, I don't deny her role, her alliance with the resistance or our friendship with her although that many Lebanese pretended to have forgotten that there is an enemy called Israel which is still targeting us and constituting a danger to the Lebanese people. — Hassan Nasrallah

The greatest barrier preventing us from fully challenging sexism is the pervasive antifeminine sentiment that runs wild in both the straight and queer communities, targeting people of all genders and sexualities. The only realistic way to address this issue is to work toward empowering femininity itself. We must rightly recognize that feminine expression is strong, daring, and brave - that it is powerful - and not in an enchanting, enticing, or supernatural sort of way, but in a tangible, practical way that facilitates openness, creativity, and honest expression. We must move beyond seeing femininity as helpless and dependent, or merely as masculinity's sidekick, and instead acknowledge that feminine expression exists of its own accord and brings its own rewards to those who naturally gravitate toward it. By embracing femininity, feminism will finally be able to reach out to the vast majority of feminine women who have felt alienated by the movement in the past. — Julia Serano

Counterterrorism analysts have known for years that al Qaeda prepares for attacks with elaborate 'targeting packages' of photographs and notes. — Barton Gellman

Evangelicalism, as perhaps the strongest Protestant religious movement in the United States, relies heavily on marketing principles for its strength and growth, often intentionally segmenting its market, targeting specific populations, and using homogeneity to its advantage to create religious meaning and belonging and dense ingroup social ties. Although this evangelical vigor can and is used to address racial division in unique ways, the movement also, by its heavy reliance on racially homogenous ingroups and the segmented market, ironically undercuts many of its own best efforts. — Christian Smith

Some series teach us that ethnic features must be "fixed," by drastic means if necessary. Plastic surgeons with questionable ethics give insecure women of all ethnicities boob jobs, liposuction, and face-lifts on shows such as Extreme Makeover, The Swan, and Dr. 90210, ignoring medical risks and reinforcing problematic ideas about women's worth. Yet they don't make white surgical candidates feel like their cultural identity should also be on the chopping blocking - or that they'd be so much more attractive and fulfilled if only they didn't look so... Caucasian.

In contrast, TV docs' scalpels reduce or remove racial markers on patients of colour. Black women's noses and lips are made smaller. In an increasingly common procedure targeting Asian women, creases are added to Asian women's eyelids. — Jennifer L. Pozner

Secondly, the Government of Sudan should commit to the disarmament and control of the Janjaweed militia and ensure that the targeting of civilians ceases immediately. — Jan Egeland

Obviously this is the world descending into worse and worse standards of targeting civilians both in state violence in Iraq, Gaza and so on and the terrorist retaliation. — Clare Short

I support charters, but the right kind of charters. I support charters that support kids who have the highest needs. A charter should be targeting students who are in serious trouble. It should serve students who didn't succeed in public schools when it can help them. Or, at least, charters should agree to accept similar proportions of the kids with the highest needs. — Diane Ravitch

It was actually what my dad did and with the Muppets, the years with the Muppets, it was really all targeted to adults. It was in a time when everything had to be safe for the whole family. But he was targeting adults. — Brian Henson

Top IRS officials specifically targeted tea party groups and misled the public about its secret political targeting program led by ex-official Lois Lerner, according to a bombshell new congressional report. — Patrick Howley

Today, corruption has won and justice has lost. I brought corruption cases in good faith involving powerful people, and the political and legal establishment blatantly covered up and retaliated by targeting my law license. — Andrew Thomas

Targeting investment returns leads investors to focus on potential upside rather on downside risk ... rather than targeting a desired rate of return, even an eminently reasonable one, investors should target risk. — Seth Klarman

Selling without targeting is like sailing without a compass. Think before you invest more time in pursuing the lead. — Timi Nadela

Unprovoked attacks on Israel's borders, murdering Israeli soldiers, taking Israeli hostages and showering rockets targeting and killing Israeli civilians are not furthering any legitimate goal. — Alcee Hastings

He [Pigpen] should know better than to ask questions he won't get answers to. He motions to my cell. "I could hack it and just find out."
Proved he could this afternoon after the two of us hacked into emails of someone who's been targeting a client. — Katie McGarry

We have a rise of extremism because we need to give a sense that we are targeting some of the deeper problems in Greece, the injustices. — George Papandreou

Because all this stuff about military targets is absolute rubbish. There's no point in bombing German factories, because they just rebuild them. So we're targeting large areas of dense working-class housing. They can't replace the workers so fast. — Ken Follett

The primary task for the executive targeting first 100 days success is to set out the right strategic priorities and stay focused on them. — Niamh O'Keeffe