Quotes & Sayings About Target Audience

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good. — Graham Diamond

I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up. — Michael Bay

Before you start any business, you need to get your target audience down pat. Who do you want to serve? Who will your product/service benefit the most? Don't worry about the rest. — Kevin J. Donaldson

I don't think anyone's made a videogame yet that is me as the target audience. — Samaire Armstrong

The key to effective content marketing is to deeply understand and address your target audience's interests and concerns by publishing content in a variety of forms, in the channels where your audience spends time. — Jason Miller

My films have a bold interpretation. They are unapologetic about showing intimacy. Going by the number of people who come to watch my films, this is what our target audience yearns for. — Emraan Hashmi

You'll also need to invest in yourself with the kind of promo that targets your specific audience to help build that word of mouth. Most importantly, believe in what you're doing and in your music and lyrics. — Eliot Lewis

You may not be the target audience for new music anymore. But that just means you have to scrounge a little harder to find it. You don't necessarily want to make a religion out of it; you just want to keep participating. Music isn't an accessory to a lifestyle
it's part of a life. It's not a youthful phase you go through. — Rob Sheffield

New opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience. TOM KELLEY, IDEO Why — Marc Goodman

I don't think that there's a target audience at all. These stories were in circulation. The stories were told by men, told in the marketplace by men, but also behind doors by women, but there's no real record of this. It's likely they were told by women to children in their interior rooms. The story could be a negative story, they could be presented as a, "Watch out! Women will get round you, do things to you, weave you in their toils." It could be buried in it an old cautionary story about women and their wiles. — Marina Warner

To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience. — Jay Samit

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support. — John Hockenberry

To the left, civil rights are like a subway: When you reach your stop, you get off. Meanwhile, I'll just repeat what I said yesterday: For the New Yorker's target audience, the equivalence of free speech advocates to "gun nuts" is a clear signal of where they're supposed to fall on the argument. But all I can say is that if the "speech nuts" do as well as the "gun nuts" have done over the past couple of decades, we'll be in pretty good shape. And the lesson from the "gun nuts" is: Don't compromise, don't admit that there's such a thing as a "reasonable restriction," don't back down, and keep pointing out that your opponents are liars and hypocrites. And punish the hell out of politicians who vote with the other side. - Glenn Reynolds, Instapundit, 11 August 2015 — Vox Day

I didn't write with a target audience in mind. What excited me was how much I would enjoy writing about Harry. I never thought about writing for children - children's books chose me. I think if it is a good book anyone will read it. — J.K. Rowling

[A]nother thing about myths: they gather in and circumscribe their target audience. They make a collection into a collective. — Margaret Atwood

The target audience goes back to conception. That means pre-natal care, safe delivery, post-natal screening, and the ordinary stuff you do in pediatrics. — C. Everett Koop

Reading books in the genre you write is incredibly important when it comes to understanding the rules of your genre and the preferences of your target audience. — Emlyn Chand

I'm not too embarrassed to say I'm the definition of the target audience. This is my generation, the one of exalting music in album form. — Jonathan Lethem

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them. — Ricky Van Veen

The joy is in the creation. So I've never had a target audience, it's always been about being true to the work as it emerges. — Rob Bell

Demoralization of the target audience is yet another step in successful mind control. — Joost Meerloo

In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author. — John Locke

marketing is expanding your sphere of influence to your target audience in order to propel your business forward. — Dwayne Brown

Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input. — Marc Ostrofsky

Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you. — Alex Borstein

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you. — David Amerland

My target audience is anyone who finds the world interesting and human behavior fascinating, terrible, inspiring, funny, and occasionally, mysterious. — Amy Bloom

A principle familiar to propagandists is that the doctrine to be instilled in the target audience should not be articulated: that would only expose them to reflection, inquiry, and, very likely, ridicule. The proper procedure is to drill them home by constantly presupposing them, so that they become the very condition for discourse. — Noam Chomsky

I hate this expression, but - "thinking outside the box," in terms of how to market and put a Broadway show out into the - allow it to reach the target audience, who can't necessarily spend $120 to come see it. — Katherine Shindle

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience. — Kurt Loder

More effectively than any of the other tales, 'The Emperor's New Clothes' established Andersen's reputation as a man who created stories for children - not just in the sense of target audience, but also as beneficiaries of something extraordinary. The lesson embedded in it is so transparent that its title circulates in the form of proverbial wisdom about social hypocrisy. But more importantly, 'The Emperor's New Clothes' romanticizes children by investing them with the courage to challenge authority and to speak truth to power. — Maria Tatar

what. Content strategy asks these questions of stakeholders and clients: Why are we doing this? What are we hoping to accomplish, change, or encourage? How will we measure the success of this initiative and the content in it? What measurements of success or metrics do we need to monitor to know if we are successful? How will we ensure the web remains a priority? What do we need to change in resources, staffing, and budgets to maintain the value of communication within and from the organization? What are we trying to communicate? What's the hierarchy of that messaging? This isn't Sophie's Choice, but when you start prioritizing features on a homepage and allocating budget to your list of features and content needs, get ready to make some tough calls. What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our — Margot Bloomstein

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche. — Kim Garst

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. — Alex Abreu

9/10 startups fail, which is a harsh reality in the world of entrepreneurship. However, I believe that such a high number of startups fail because they do not take the right steps necessary when building their business. The biggest challenge people have is building something that their target audience or niche really wants. — Jeet Banerjee

With every year that passes, I get further away from my target audience, and while I've been happy to think of myself as a father figure to these kids, I'd be a little distressed to be thought of as a grandfather figure. — Anthony Horowitz

With almost every book I've written, my secret target audience is the young therapist. In this way, I am staying in my professorial role; I'm writing teaching stories and teaching novels. — Irvin D. Yalom

It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising. — Cameron Johnson

Engaged Audience Members are receptive to the messages of dangerous speech and to condoning group-targeted harm, but are not hardliners. For example, they may be easily influenced by charismatic leaders who promise to resolve their grievances, or be receptive to blame narratives. This could be any member of society, but certain types of people (based on demographic or other characteristics) may be disproportionately engaged. — Rachel Hilary Brown

The Content Marketing Institute has derived a pithy one-sentence definition of this emerging field:5 "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. — Eric Greenberg

Three important characteristics of propaganda are that ( l ) it is intentional and purposeful, designed to incite a particular reaction or action in the target audience; (2) it is advantageous to the propagandist or sender which is why advertising, public relations, and political campaigns are considered forms of propaganda; and (3) it is usually one-way and informational (as in a mass media campaign), as opposed to two-way and interactive communication. — Nancy Snow

Don't just create content to get credit for being clever - create content that will be helpful, insightful, or interesting for your target audience. — David Ogilvy

'War and Peas' by Michael Foreman, one of the great British children's illustrators. His watercolours are so lovely you could almost eat them, just as members of the target audience have been trying to do for decades. — Tobias Hill

When the target audience is American teenage kids, you can have problems. My generation prized really fine acting and writing. Sometimes you have to go back to the basic principles which underpin great visual comedy. — John Cleese

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups. — Noam Chomsky

Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members. — David Hahn

People are used to seeing kids jump around. You know, the target audience, the audience that's spending money on music, like rock and hip-hop - they're used to seeing people get really physically involved in their music. — Eric Lewis

No book or magazine article is for "everyone" so know your audience, then target them with your writing. — W. Terry Whalin

My mother, I want her to like my music, but she's not exactly my target audience. So I care more about the fans in general, just making sure they enjoy what I do. — John Legend

We need to raise the level of our game in terms of explaining the planetary warming by infrared absorption of CO2 etc. The missing area of understanding seems to be the actual physical mechanism. Lets target an explanation at an audience that has taken 1 year each of undergraduate physics and chemistry, plus calculus. Once we have something that is convincing at this level, we can work on how to communicate this to the interested public (i.e. those that hang out in the climate blogosphere). Willis Eschenbach's help is needed in translating this for the WUWT crowd. — Judith Curry

I never think in terms of target audience. I try to write what makes me laugh, so I'm the target audience. I guess I just hope there's another person in America like me. — Eric Idle

Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling. — Peter Guber

I don't think I ever worry too much about what our target audience is, what we should be releasing. I just write naturally and organically and try to write from the heart. — Martin Gore

My mind's a machine gun, my body's the bullets and the audience is the target. — GG Allin