Quotes & Sayings About Sales And Marketing

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability. — Charles Duhigg

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent. — Richard Koch

Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust. — Brian Tracy

Brainstorm your big idea(s). (2 hrs) Identify your product, customer, competition, and sales/marketing strategy. (2 hrs) Identify your plan for operations, management, capitalization, and finances. (4 hrs) Create a life plan. (4 hrs) Validate your business idea. (8 hrs) Type up your finished business plan. (4 hrs) Execute and follow through on your plan. — Steven Fies

Dreams are less influential than actions and actions are less influential than results. — Bobby Darnell

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl. — Patti Stanger

If you cannot sell, you cannot be an entrepreneur. If you cannot sell, you cannot raise money. if the thought of sales terrifies you, get a job at a dept. store and start there. Or get a job with a company like Xerox that requires that you go around to businesses and knock on doors. As your courage increases, you may want to try a company in network marketing or direct sales that is willing to train you. — Robert Kiyosaki

I'm not sure I was a typical head of a company. Most people that run big companies come out of sales and they come out of marketing and they're quite serious and they have MBA's from very good schools and things like that. I'm an accidental CEO, thank the Disney Company. — Michael Eisner

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published. — Victoria Strauss

We weren't trying to strike it rich with Firefox. It's open source and it's free. We weren't trying to take over the world; we had kind of modest goals, and it was OK if it failed. We were a lot freer to make risky decisions. If you can afford to do things that way, it's just so much better. You're not thinking about venture capitalists or marketing or sales. Just product and users, all day every day. — Blake Ross

a great publicity is a high way to remote customers and a universal key to the gate of ignorance — Ernest Agyemang Yeboah

Lowe has broken from the Christianity of his parents, a faith that now seems hopelessly out of date. The meek shall no longer inherit the earth; the go-getters will get it and everything that goes with it. The Christ who went among the poor, the sick, the downtrodden, among lepers and prostitutes, really had no marketing savvy. He has been transfigured into a latter-day entrepreneur, the greatest superstar sales person of all time, who built a multinational outfit from scratch. — Eric Schlosser

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing. — Peter Sotos

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. — Seth Godin

Innovation, sales and marketing are less about ideas and persuasion and more about understanding. We forget that. People don't want one more nudge in the direction we have decided they need to go. They need us to build our businesses around what we notice will make their lives better. WHERE — Bernadette Jiwa

Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel

As new mainstream customers are acquired and new markets are conquered, the product becomes part of the public face of the company, with important implications for PR, marketing, sales, and business development. In most cases, the product will attract competitors: copycats, fast followers, and imitators of all stripes. — Eric Ries

Social media and Social media marketing are not the same things. Understand social media marketing...seriously! — Timi Nadela

Feedback doesn't tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn't sell at all, that tells you something about what your audience does and doesn't want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive. — Tara Mohr

Customer conversion is dependent on the right customer conversation — Rasheed Ogunlaru

i get why manufacturers play to pink- it makes good business sense. A marketing executive i spoke with at LeapFrog which is based in Emeryville, California, told me that her company even had a name for it the pink factor.
If you make a pink baseball bat, parents will buy one for their daughter, she explained. then if they subsequently have a son, they'll have to buy a second bat in a different color. Or, if they have a boy first and then a daughter, they'll want to buy a pink one for their precious little girl. Either way, you double the sales. — Peggy Orenstein

People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking. — Roy H. Williams

With industry's sales and marketing machines cloaked in mantles of charitable virtue, no wonder most Americans don't realize that the junk that passes for food is in fact the biggest contributor to our health crisis, and the junk that passes for medicine keeps us just well enough to continue to spend on both the food and the medicine. — T. Colin Campbell

Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans. — Lynda Resnick

Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. And if you planned the whole thing, that's marketing. — Allan Dib

Honestly, my sales pitch when I was a kid was, 'You don't want these Girl Scout cookies, do you?' If I had to push my own books, I'd stop writing. I hate the conflation of marketing and writing. — Jincy Willett

At the heart of all sales and marketing is the ability to create demand even in the absence of logic. — Jay Samit

You need to position yourself to your referral sources and your current clients as providing exceptional value and experiences in everything you do — Timothy M. Houston

What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak ... By necessity, the conomics of traditional, hit-driven retail limit choice. When you dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantiative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts toward the niches, the economics of provided them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come. — Chris Anderson

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out. — Steve Jobs

Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing, — Stephen Elop

Service is an intangible set of benefits, created by a series of activities. Over the last decade in the IT industry, the distinction between "products" and "services" is blurred, as products are positioned as services, and services are packaged as products. To blur the distinction between products and services is more of a marketing strategy and does not constitute real differentiation. Not only will the sales and pricing strategy between products and services greatly differ, but so will the management approach. Solution is not service, either. — Prafull Verma

What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that hed been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood. — Neal Stephenson

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it. — Drew Houston

If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't. — Clayton Christensen

By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives. — Ryan Holmes

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg

My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers. — F. Paul Wilson

RULE #1
Market your business to the customer YOU WANT.
Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.
Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?
Focus on what you want to do and the clients you want, and market directly to them and only them. — Jana Elston

If you're subjected to enough great salesmen and salespitches and marketing concepts for long enough - like from your earliest Saturday-morning cartoons, let's say - it is only a matter of time before you start believing deep down that everything is sales and marketing, and that whenever somebody seems like they care about you or about some noble idea or cause, that person is really a salesman and really ultimately doesn't give a shit about you or some cause but really just wants something for himself. — David Foster Wallace

An element of propaganda, of sales and marketing, always intervened between the inner and the outer person. — Julian Barnes

It's not publicly known, but antivirus companies co-operate all the time. On the surface, antivirus vendors are direct competitors. And in fact, the competition is fierce on the sales and marketing side. But on the technical side, we're actually very friendly to each other. It seems that everyone knows everyone else. — Mikko Hypponen

What's the best way to ensure your small business makes a profit? Without a doubt, it's to keep your overhead costs low, and maximize your sales per marketing dollar. — Kevin J. Donaldson

If you don't do sales and marketing, you'll forever be at mercy to those who do. — Eben Pagan

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot. — Brian Halligan

Many business people end up being relationship rich, and referral poor. — Timothy M. Houston

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

There's a value in that space - rent, overhead, staffing costs, etc. - that has to be paid back by a certain number of inventory turns per month. In other words, the onesies and twosies waste space. However, when that space doesn't cost anything, suddenly you can look at those infrequent sellers again, and they begin to have value. This was the insight that led to Amazon, Netflix, and all the other companies I was talking to. — Chris Anderson

So why was Kim Kardashian famous? Because she was very good at marketing herself, that was all - and today, that was enough. Corporations are now people and people are now products, known as "brands". At a time when the 1 percent was getting richer, the 99 percent was suddenly trying to Keep up with the Kardashians. — Nancy Jo Sales

Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well. — M.J. Rose

Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message! — Tracy Repchuk

Take what fame or fortune comes your way. My first bestseller was a cookbook, so remember to be open to trying new things. From that experience I learned things about marketing a book that benefitted me greatly and, combined with my sales management experience with Fortune 500 companies, I was able to launch a string of bestsellers. — Dan Alatorre

The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial perspective. — Jaynie L. Smith

Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that make it easy to implement. That means aligning sales coverage with opportunity and creating straightforward sales "plays" for each type of opportunity. — McKinsey Chief Marketing & Sales Officer Forum

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell. — Jay Abraham

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. — Dane Brookes

Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing was predictable. With experience, a mass marketer could tell how many dollars in revenue one more dollar in ad spending would generate. Interruption Marketing fit the command and control bias of big companies. It was totally controlled by the advertiser, with no weird side effects. — Seth Godin

So I just always drew. But never took that as a career path. I ended up in the computer business, and found myself as the vice president of sales and marketing for a computer accessories company. — Dan Povenmire

When I read in Fortune magazine that Warren Buffet, the billionaire investor and one of the world's richest men, was investing in a direct sales (network marketing) company, I decided I was missing something. — David Bach

In marketing terms, a commodity is an undifferentiated product that is just like its competitors. It isn't usually very innovative, and offers a similar set of features and price point compared to competitive products. In other words, its defining characteristic is its "sameness" compared to other similar products. When a product becomes a commodity, the price that it commands in the marketplace tends to erode. People aren't willing to pay extra for your product. They consider it and those of your competitors to be interchangeable, so no one company has an edge in sales. — Chuck Frey

A brand is a person that has a voice, evokes emotion and spreads a message. — Richie Norton

When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff. — Amy Pascal

The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says, "Hey, it's the twenty-first century, and we can be a lot more technical about how we acquire and capture new customers." The start-up world is full of companies taking clever hacks to drive their first set of customers into their sales funnel. The necessity of that jolt - needing to get it any way they can - has made start-ups very creative. — Ryan Holiday

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship. — John Jantsch

In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership. — Michael Ellsberg

Sales and marketing need to be joined at the hip, and aligned around the customer. — Donal Daly

If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're customers, you can lead them from point A to point B, you can accomplish anything on the planet — Michael Ellsberg

What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone. — Chris Anderson