Richard Rumelt Quotes & Sayings

When organizations are unable to make new strategies - when people evade the work of choosing among different paths into the future - then you get vague mom-and-apple-pie goals that everyone can agree on. Such goals are direct evidence of leadership's insufficient will or political power to make or enforce hard choices. Put differently, universal buy-in usually signals the absence of choice. — Richard P. Rumelt

A leader's most important job is creating and constantly adjusting this strategic bridge between goals and objectives. — Richard P. Rumelt