Purchase Decision Quotes & Sayings

Or consider the fact that after people buy a new car, they often love to read advertisements that speak enthusiastically about the same car that they have just obtained. Those advertisements tend to be comforting because they confirm the wisdom of the decision to purchase that particular car. If you are a member of a particular political party or have strong convictions, you might want support, reinforcement, and ammunition, not criticism. — Cass R. Sunstein

It's sort of weird to see doors out of context like this, leading to nowhere, knowing that eventually each of them will be bought and put to use, like this one will become the front door of someone's childhood home that they will remember forever, and that one will be the back door that always squeaks when you try to sneak out at night. How things go from meaningless or unknown to significant with just one purchase, one decision, one encounter one night with the one right person. Or the wrong one. What can I say? Home Depot brings out my existential side. — Eve Jagger

Potential home buyers have a two-step decision process. First, they determine whether they can afford to make a purchase - does their income safely cover their mortgage payment? Then they determine whether owning is a better financial choice than renting - are the costs of owning a home lower than the cost of renting it? — Mark Zandi

We live in a world that is subjectively open. And we are designed by evolution to be "informavores", epistemically hungry seekers of information, in an endless quest to improve our purchase on the world, the better to make decisions about our subjectively open future. — Daniel Dennett

The broadening of the economic order which came to be seated in the individual property owner ... dramatized by Jefferson's purchase of the Louisiana Territory ... The supremacy of corporate economic power ... consolidated by the Supreme Court decision of 1886 which declared that the Fourteenth Amendment protected the corporation ... [the New Deal, leading to], within the political arena, as well as in the corporate world itself, competing centers of power that challenged those of the corporate directors. — C. Wright Mills

Art is one of the few products that is almost a totally emotional buy. It is a mystery what contributes to a person's personal taste. However, being educated about the artist and his/her career may influence your decision regarding a purchase. — Ernest West Basden

If someone is making a very expensive purchase decision, they typically have a lot of questions about the fit and about what to wear the item with. In some cases, they'll ask for additional images or want to contact the designer. — Aslaug Magnusdottir

Next time you're faced with a credit-purchase decision, wait. Don't say no necessarily. Just wait. I challenge you to present your need to the Lord before presenting it to a bank, and see what He does with it. — Charles R. Swindoll

The course of time, all of Apple's competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers. They turned from companies with a cause into companies that sold products. And when that happens, price, quality, service and features become the primary currency to motivate a purchase decision. At that point a company and its products have ostensibly become commodities. As any company forced to compete on price, quality, service or features alone can attest, it is very hard to differentiate for any period of time or build loyalty on those factors alone. — Simon Sinek

Despite a lingering low inventory and increasing prices, consumers still have the confidence to purchase a home. More and more people recognize the many opportunities in this market and the significant value of low interest rates. As job creation and wages continue to improve, many more first-time buyers are now making the decision to become homeowners. — Dave Liniger

Accounting consequences do not influence our operating or capital-allocation decisions. When acquisition costs are similar, we much prefer to purchase $2 of earnings that is not reportable by us under standard accounting principles than to purchase $1 of earnings that is reportable. — Warren Buffett

Remember, people make a purchase emotionally and defend the purchase rationally. You must create the emotions necessary to close the sale backed up with the logic of the decision to defend it. — Chris Goward

I'VE SAVED THE BEST FOR LAST: There is ONE technique that can work to both find the risk, and close the deal. BUT it's a delicate one that requires mastery through preparation and practice. The strategy is called: What's the risk? What's the reward? When a prospect hesitates, you simply ask him or her to list the risks of purchase. Actually write them down. Prompt others. If the prospect says "I'm not sure," you ask, "Could it be ..." After you feel the list is complete, ask the prospect to list the rewards. Write them down, and embellish as much as possible without puking on the prospect. Then eliminate the risks one by one with lead in phrases like: Suppose we could ... did you know that ... I think we can ... Then you simply ask, "can you see any other reasons not to proceed?" One at a time, brick by brick, remove the risks that the buyer perceives as fatal mistakes in his decision-making process. Then drive home the rewards, both emotionally and logically. — Jeffrey Gitomer

A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision. — Aslaug Magnusdottir