Product Launch Quotes & Sayings

With the consumer Internet, if you're not embarrassed by your first product release, you've launched too late. Everyone wants their product to be shiny, great, and revolutionary, so they take too long in the development cycle to build this really shiny thing, when in fact time really matters. — Reid Hoffman

The most frequently asked question I hear first-time entrepreneurs ask is, 'How do I know when to launch my product?' The answer, more often than not, should be: 'Now!' — Naveen Jain

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch. — Richard Branson

I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement. — Gabe Newell

The people that I associate myself with are people that are looking to make a good product because it's going to benefit them and it's going to help launch their careers. — David Gordon Green

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard. — Eric Ries

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code. — Jay Samit

To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience. — Jay Samit

Create a minimal viable product or website, launch it, and get feedback. — Neil Patel

Your goal is to launch an imperfect product and let people laugh at you. — Bo Sanchez

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan. — Dave Ramsey

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business. — Naveen Jain

Launch your product or service before you have funding. See how people respond to it before you have a PowerPoint and business plan - have something people can use, and go from there. — Chad Hurley

...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers. — Eric Ries

Since most startups operate at a break-neck pace, with a concept to prove or a product to launch within a rapidly shortening runway of financing, company culture often gets shoved aside. This is a big, big mistake: Nobody serious about their business should put culture in the corner. — Leah Busque

Eric Ries, author of The Lean Startup, explains that the best way to get to Product Market Fit is by starting with a "minimum viable product" and improving it based on feedback - as opposed to what most of us do, which is to try to launch publicly with what we think is our final, perfected product. Today, — Ryan Holiday

Auctomatic was a compressed start-up experience, going from start to launch to acquisition in under a year. We spent a long time building the product before getting our first customer, whereas with Stripe we made sure we had paying customers from the very start. — John Collison

Love her he doesn't but the thought he puts
into that young woman
would launch a national product
complete with TV spots & skywriting
outlets in Bonn & Tokyo
I mean it — John Berryman

Not having a specified launch plan and process is one of the biggest pitfalls in the technology market. — Brian Lawley

Consumer habits are key to understanding how to launch a product. — Charles Duhigg

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt

When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. — Kathryn Minshew

Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain. — Shawn Amos

After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new. — Brian Lawley

At its heart, Product Launch Formula is made up of sequences, stories, and triggers. — Jeff Walker