Pricing Strategies Quotes & Sayings

Baker has done it again! Building on the core principles that he advanced in Professional's Guide to Value Pricing and The Firm of the Future, Ron Baker has again evolved thought leadership on the critical dynamics of value and pricing. Baker's latest work, Pricing on Purpose: Creating and Capturing Value, provides real-world examples and practical strategies that provide a framework for pricing optimization. His clarity of purpose and passionate call to action resonates in today's intellectual capital economy. — Thomas Finneran

The physical structure of the Internet presents a suggestive story about the concentration of power - it contains "backbones" and "hubs" - but power on the Internet is not spatial but informational; power inheres in protocol. The techno-libertarian utopianism associated with the Internet, in the gee-whiz articulations of the Wired crowd, is grounded in an assumption that the novelty of governance by computer protocols precludes control by corporation or state. But those entities merely needed to understand the residence of power in protocol and to craft political and technical strategies to exert it. In 2006, U.S. telecommunications providers sought to impose differential pricing on the provision of Internet services. The coalition of diverse political interests that formed in opposition - to preserve "Net Neutrality" - demonstrated a widespread awareness that control over the Net's architecture is control of its politics. — Samir Chopra