Quotes & Sayings About Persuasion In Advertising

The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars. — Nadine Gordimer

advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion. — Drew Eric Whitman

Fifties advertising was a dogmatic art, to the point of pretending to be a science. — Rick Perlstein

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion. — Virginia Postrel

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising. — Andrew Hacker

Advertising is the art of persuasion. — William Bernbach

Persuasion is not a science but an art — William Bernbach

The ruler who is good for anything ought not to beg his subjects to be ruled by him, although the present governors of mankind are of a different stamp. — Plato

Advertising is profoundly manipulative at its core. Its imagery strives to deprive us of realistic ideas about love, sex, beauty, health, money, work, and life itself, in an attempt to convince us that only products can bring us true joy. Its practitioners are trained in psychology, sociology, argumentation, poetry, and design. These are powerful tools in the art of persuasion, more so when deployed by a multibillion-dollar industry. — Jennifer L. Pozner

Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity. — Raymond Rubicam