Pathos Logos Quotes & Sayings

Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example. — Randal Marlin

I believe that it was the Greeks who said that great messages were composed of logos and pathos - content and passion. — Bryan Loritts

In book two of his Rhetoric,2 Aristotle identified and explained three means of persuasion that a speaker may use: logos, pathos, and ethos. Logos is the logical argumentation and patterns of reasoning used to effect persuasion. Pathos includes the emotional involvement of both the speaker and the audience as they achieve persuasion. Ethos refers to the character of the speaker — R. Larry Overstreet

De Quincey compared the two arts of rhetoric, logos and pathos, to rudder and sail. The first guides discourse and the second powers it (Thonssen and Baird, 1948, p. 358). Even — Haddon Robinson

In Aristotelian terms, the good leader must have ethos, pathos and logos. The ethos is his moral character, the source of his ability to persuade. The pathos is his ability to touch feelings to move people emotionally. The logos is his ability to give solid reasons for an action, to move people intellectually. — Mortimer Adler