Packaging Innovation Quotes & Sayings

Mandel, who died in 1995, had mastered the art of packaging his interiority, an innovation that would become the driving engine behind Web culture. — Lee Siegel

Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. — Walter Isaacson

Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas. — John Robinson