P Kotler Quotes & Sayings

With this in mind, it is not inconceivable to say that there are people alive today who will live long enough to see their selves stored in silicon and thus, by extension, see themselves live forever. — Steven Kotler

Howard Thurman once said, Don't ask what the world needs. Ask what makes you come alive. Because what the world needs most is more people who have come alive. — Steven Kotler

He defined the state as being so involved in an activity that nothing else seems to matter. The ego falls away. Time flies. Every action, movement and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost. — Steven Kotler

The sales department isn't the whole company, but the whole company better be the sales department. — Philip Kotler

There's a difference between when this happens in an artist's studio or on the tennis court versus inside the barrel of a fifty-foot wave. When you tap into that much force while pushing the absolute limits of human performance, that's more than just an imaginative breakthrough - that's bending reality to your will. — Steven Kotler

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler

Scientists who study human motivation have lately learned that after basic survival needs have been met, the combination of autonomy (the desire to direct your own life), mastery (the desire to learn, explore, and be creative), and purpose (the desire to matter, to contribute to the world) are our most powerful intrinsic drivers - the three things that motivate us most. All three are deeply woven through the fabric of flow. Thus toying with flow involves tinkering with primal biology: addictive neurochemistry, potent psychology, and hardwired evolutionary behaviors. — Steven Kotler

Don't buy market share. Figure out how to earn it. — Philip Kotler

The Ownership Quotient, — Philip Kotler

Time slows down. Self vanishes. Action and Awareness merge. Welcome to Flow. — Steven Kotler

Neurons that fire together wire together. — Steven Kotler

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. — Philip Kotler

In Lovelock's view the earth was a 'super-organism,' a cybernetic feedback system that 'seeks an optimal physical and chemical environment for life on this planet.' At the suggestion of his neighbor, author and screenwriter William Goldman, he called the system Gaia after the ancient Greek Earth goddess. — Steven Kotler

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

Most people are so afraid of dying they never live. — Steven Kotler

It was a silly time to try to make a living out of words, but it was a silly time in general. — Steven Kotler

Most people live in a very restricted circle of their potential being. They make use of a very small portion of their possible consciousness, and of their soul's resources in general, much like a man who, out of his whole organism, should get into a habit of using and moving only his little finger. — Steven Kotler

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler

A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place. — Philip Kotler

Theodore Berger, for example, a neural engineer at the University of Southern California, is working on an artificial hippocampus, one of the core neuronal structures implicated in this process. Berger's device records the electrical activity that arises whenever we encode short-term memories - for example, learning to play scales - then translates them into digital signals. — Steven Kotler

If we are hunting the highest version of ourselves, then we need to turn work into play and not the other way round. Unless we invert this equation, much of our capacity for intrinsic motivation starts to shut down. We lose touch with our passion and become less than what we could be and that feeling never really goes away. — Steven Kotler

Abundance: The Future is Better than you Think by Peter Diamandis and Steven Kotler. — Joanna Penn

With our sense of self out of the the way we are liberated from doubt and insecurity. — Steven Kotler

Flow is an alternative path toward mastery, but, like any path, not without its pitfalls. There's a serious dark side to flow, — Steven Kotler

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. — Philip Kotler

From a quality-of-life perspective, psychologists have found that the people who have the most flow in their lives are the happiest people on earth. — Steven Kotler

The past three decades have witnessed unprecedented growth in what researchers now term ultimate human performance. This is not the same as optimal human performance, and the difference is in the consequences. Optimal performance is about being your best; ultimate performance is about being your best when any mistake could kill. Both common sense and evolutionary biology tell us that progress under these "ultimate" conditions should be a laggard's game, but that's not exactly what the data suggests. — Steven Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

The best advertising is done by satisfied customers. — Philip Kotler

The most important thing is to forecast where customers are moving, and be in front of them. — Philip Kotler