Must Have Customer Quotes & Sayings

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer. — Barbara Corcoran

This job has three requirements, each very strict. Do not agree to them lightly. Clerks in this store have followed these rules for nearly a century, and I will not have them broken now. ( ... ) Two: You may not browse, read, or otherwise inspect the shelved volumes. Retrieve them for members. That is all"
( ... )
"You must keep precise records of all transactions. The time. The customer's appearance. His state of mind. How he asks for the book. How he receives it. Does he appear to be injured. Is he wearing a sprig of rosemary on his hat. And so on — Robin Sloan

People need to understand: Businesses are going to make mistakes. They shouldn't be shot and hung every time. We should apologize for it. We should make up for it. My shareholders paid for it. No customer was hurt, which is critical to me. But I hurt my shareholders, and I wish I hadn't. — Jamie Dimon

When a customer sits inside the car, then they have to have the feeling that it's an Audi - whether it's the leatherwork or the bodywork. All these things must be typically Audi. — Martin Winterkorn

The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil. — Theodore Levitt

Have always found it to be one of the more intriguing idiosyncrasies of the human condition that a problem that is handled quickly and effectively will almost always serve to generate more long-term customer loyalty than when the original service was delivered satisfactorily. — Richard Branson

2) Asking For The Order Doesn't Motivate People To Buy. What motivates people to buy is when they get that you "get" them - that you understand their world, and have shown how your product/service will impact their company in ways important to them. In most cases, the salesperson that wins the deal isn't the one with the best product or lowest price, but the one who best articulates the customer's point of view. — Peter Bowerman

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need. — Joko Widodo

Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose. — Nicholas Negroponte

Be very clear about your own offerings so you know exactly what kind of client or customer you want to work with (and the ones you don't.) — Lisa A. Mininni

There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company. — Jeff Bezos

When the alarm bell rings, you'd better wake up and realize that the customer expects more from you today than he did the day before. You'd better find ways to be better. — Gary L. Tooker

Unless you have 100% customer satisfaction, you must improve. — Horst Schulze

The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses. — Jay S. Walker

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base. — Benjamin Cohen

The question is not how to get managers' emotional commitment but why manager's don't give it even if they like their company. — Stan Slap

I'm making a case against how money managers are handling customers' money. The objective of the customer is not being met if the fund managers are diversifying their assets into hundreds of businesses. If they do this, they are typically performing close to the indexes. But that's not the way wealth is created. — Michael Lee-Chin

We're all somebody's prospect; we're all somebody's customer. — Chris Murray

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer. — Thomas J. Watson

Well, I kind of think that the opposite is true. The customer is rarely right. And that is why you must seize the control of the circumstance and dominate every last detail: to guarantee that they're going to have a far better time than they ever would have had if they tried to control it themselves. — Charlie Trotter

Service standards keep rising. As competitors render better and better service, customers become more demanding. Their expectations grow. When every company's service is shoddy, doing a few things well can earn you a reputation as the customer's savior. But when a competitor emerges from the pack as a service leader, you have to do a lot of things right. Suddenly achieving service leadership costs more and takes longer. It may even be impossible if the competition has too much of a head start. The longer you wait, the harder it is to produce outstanding service. — Bill Davidow

Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way? — Jeffrey Gitomer

The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO judge a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. — Walter Isaacson

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them ... — John Wanamaker

If employees need to stay late in order to curry favor with the boss, what motivation do they have to get work done during normal business hours? After all, they can put in the requisite 'face time' whether they are surfing the Internet or analyzing customer data. — Robert Pozen

You can see Musk's embrace of the car as lifestyle in Tesla's abandonment of model years. Tesla does not designate cars as being 2014s or 2015s, and it also doesn't have "all the 2014s in stock must go, go, go and make room for the new cars" sales. It produces the best Model S it can at the time, and that's what the customer receives. This means that Tesla does not develop and hold on to a bunch of new features over the course of the year and then unleash them in a new model all at once. It adds features one by one to the manufacturing line when they're ready. Some customers may be frustrated to miss out on a feature here and there. Tesla, however, manages to deliver most of the upgrades as software updates that everyone gets, providing current Model S owners with pleasant surprises. — Ashlee Vance

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?' — Clayton Christensen

People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff. — Cendrine Marrouat

We were having the best time working together, too, except when he'd make a mistake on an order and I'd have to be an advocate for my customer. I always mentioned it sweetly.
"You didn't say hold the bacon, Hope."
"Barverman, I said it twice."
"You must have said it to someone else."
"I said it to you."
Clang.
"Don't clang pots at me. — Joan Bauer

Forcing your employees to follow required steps only prevents customer dissatisfaction. If your goal is truly to satisfy, to create advocates, then the step-by-step approach alone cannot get you there. Instead, you must select employees who have the talent to listen and to teach, and then you must focus them toward simple emotional outcomes like partnership and advice.
...
Identify a person's strenths. Define outcomes that play to those strengths. Find a way to count, rate or rank those outcomes. And then let the person run. — Marcus Buckingham

It is our reaction that creates stress and this we can change"
This book will start you on a journey that will give you the ability to handle
any difficult customer with ease. In order to feel no stress we all have to go through many instances of being stressed, so we can learn one step at a time to be free of it. — Keith H. Maitland

My dad continually reminded salespeople that their main job was to help the customer win. When you speak the account's language and frame the sales story around what is most meaningful to the client, you stand out from the competition. Customers see you differently because the words you choose demonstrate a commitment to their success. — Mike Weinberg

A satisfied customer is the best business strategy of all. — Michael LeBoeuf

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies. — Nir Eyal

The customer is the most important part of the production line. — W. Edwards Deming

5) "lost" prescriptions (for example, a customer dropped off a prescription on Tuesday and returned on Wednesday only to find that the pharmacy staff can find no trace of that prescription - it happens more often than you think!). — Dennis Miller

Rule #1: The customer is always right. Rule #2: If the customer is wrong, please refer to rule #1.
-Duncan Howe — Ann Brashares

The job can't be finished only improved to please the customer. — W. Edwards Deming

The overall organizational health needs to be measured via employee engagement, culture readiness, business agility, and customer-centricity, etc. — Pearl Zhu

It's like the commercial, "Once you pop you can't stop." Once you pop a pill, you can't stop. They have you hooked and they know it. Like a drug dealer, they are so happy they have won another loyal customer. Not loyal because you want to be, but loyal because your body is now completely dependent on them and their legal prescription "drugs." — Lisa Bedrick

The customer service agents who accepted the defaults of Internet Explorer and Safari approached their job the same way. They stayed on script in sales calls and followed standard operating procedures for handling customer complaints. They saw their job descriptions as fixed, so when they were unhappy with their work, they started missing days, and eventually just quit. The employees who took the initiative to change their browsers to Firefox or Chrome approached their jobs differently. They looked for novel ways of selling to customers and addressing their concerns. When — Adam M. Grant

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you." — Buck Rodgers

What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances. — Seth Godin

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds. — Nicky Oppenheimer

As an Old Navy style attendant, I'm all about upgrading your bare basics and presenting them to your customer as basics you need to have in your wardrobe. — Brad Goreski

What the fashion system says and what the fashion customer says are really two different things. — Stefano Gabbana

It's odd to imagine, of course: you pass a car on a lonely rural highway; you sit beside a man in a diner and share views with him; you wait behind a customer checking into a motel, a friendly man with a winning smile and twinkling hazel eyes, who's happy to fill you in on his life's story and wants you to like him - odd to think this man is cruising around with a loaded pistol, making up his mind about which bank he'll soon rob.' - Richard Ford, Canada — Richard Ford

Screw the competition - focus on good customer service. — Richard Branson

Then one day Chip showed up with the back of his pickup truck just loaded with old metal letters he'd found at a flea market--big, oddly shaped letters taken from various old signs. They were mismatched and rusty and dented--and I loved them. We tacked them up on the front of the shop, spelling out the name that would come to mean so much: Magnolia. The letters were uneven and looked a little handmade and ragged, but it seemed to work. I loved this sign because Chip designed it and made it with his own two hands. It came together in such an imperfectly perfect way, and I hoped people would get it.

To this day that sign is one of my proudest accomplishments. I'm no Joanna Gaines, but I certainly see things differently and love design in my own unique way. That first sign really reflected that for me. I would glow when I would hear a customer come in the shop and say, "I saw the sign and just had to stop in. — Joanna Gaines

I've entered the looney bin," I told another unwitting customer, this one female.
"It's always like that around here," the customer replied. "That's why I come, it's like walking into a sitcom that could only air on HBO. — Kristen Ashely

Customer research produces bland products. We're producing a piece of art. — Michael Arrington

There are many advantages to a customer-centric approach, but here's the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don't yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf.
Jeff Bezos
From 7 insightful quotes to shareholders via letter. 2017 — Malini Chaudhri

Chrysler invented rebates, I'm sorry to say. I didn't have anything to do with that. A lot of flaky deals were made in order to give the customer enough cash for a down payment. — Lee Iacocca

A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. — Mahatma Gandhi