Quotes & Sayings About Media Audiences

If Hollywood is the global producer for [media] products all around the world, that's of concern. If all audiences around the world know of America is what they see from Hollywood, then we're in trouble. — Arthur Dong

Determining who the members of your audience are is the most important piece in the business puzzle. — Cendrine Marrouat

My readers and my audiences have turned into my followers. They are more than interested in what I have to say in the subjects of sales, loyalty, attitude, networking, business social media, and becoming a trusted advisor. — Jeffrey Gitomer

It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts. — Michael Schudson

Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about how design audiences will receive their products. — Khoi Vinh

News Corporation, today, reaches people at home and at work ... when they're thinking ... when they're laughing ... and when they are making choices that have enormous impact. The unique potential.. and duty.. of a media company are to help its audiences connect to the issues that define our time. — Rupert Murdoch

Treat your entire audience with the same level of care. — Cendrine Marrouat

Nowadays you don't need to be a senator or a CEO or a celebrity to have a voice in the media, and if you happen to be a senator, a CEO or a celebrity, you have a thousand people each with their own respective audiences to hold you accountable. — Bernie Sanders

It was getting harder, however. American magazines still looked shiny and lively, but by the early 1960s, writers like Flora were sensing trouble. With television's exploding popularity, more and more people were staring at screens instead of turning pages. Big corporations like car manufacturers were pulling their advertising dollars out of print and spending them on the airwaves. Magazines were bleeding ad pages and readers, and editors scrambled to balance budgets by retooling audiences. — Debbie Nathan

At Yahoo, we were one of the early proponents of the power of content showcased through new media. SnagFilms, with its large library and breadth of digital distribution, can help shape this next phase, bringing great stories to broad new audiences. — Terry Semel

People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff. — Cendrine Marrouat

The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills. — Robert McChesney

The media was, 'Oh my God, you're gay,' and I'm like yes
I've been out my whole life to my family and friends. Everyone in the skating community knew. But just because I won the national title, it's like, 'Oh, my God, you're gay.' The judges would say, 'You have to tone down your costumes, your choreography,' and I'm like, 'No ... ' I wanted to skate for the audiences, not for the judges. — Rudy Galindo

The media industry grows more complex every day as technology fuels changes in how audiences consume entertainment. World Screen magazine is an essential resource, consistently providing keen insight into the players and latest developments in both established and emerging media markets around the globe. — Philippe Dauman

Today, reports of the day's events are conveyed to the viewing public by way of alternate universes, The Fox News cable channel conveys its version of reality, while at the other end of the ideological spectrum MSNBC presents its version. They and their many counterparts on radio are more the result of an economic dynamic than a political one. Dispatching journalists into the field to gather information costs money; hiring a glib bloviator is relatively cheap, and inviting opinionated guests to vent on the air is entirely cost-free. It wouldn't work if it weren't popular, and audiences, it turns out, are endlessly absorbed by hearing amplified echoes of their own biases. It's divisive and damaging to the healthy functioning of our political system, but it's also indisputably inexpensive and, therefore, good business. — Ted Koppel

TV can reach broad audiences, mass audiences, niche audiences; it can be local, regional, national; it can be spots, sponsorship, interactive. It can be anything you want it to be. I tend to think of TV as the Swiss Army knife of media, it's got something for everybody. — Nick Manning

People will never respond to you more positively than when you seek to make your impact felt at the human level. — Cendrine Marrouat

The mass media. What are they? They're huge corporations, massive corporations, linked up with even bigger corporations. They sell audiences to other businesses, namely advertisers. So when you turn on the television set, CBS doesn't make any money. They make money from the advertisers. You're the product that they're selling, and the same is true of the daily newspaper. They're huge corporations, selling audiences, potential consumers, to other businesses, all linked up closely to the government, especially the big media. What picture of the world do you expect them to present? — Noam Chomsky

It's no secret that the media has fragmented in recent years, that audiences have been cut into slivers, and that more and more people get their news from ever narrower outlets. — Nancy Gibbs

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found. — Chris Brogan

Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact. — Max Levchin

Some say Twitter is overrated.
Some love it, others hate it.
I guess it depends on what you've got,
If you have guts to write a funny plot! — Ana Claudia Antunes

I don't underestimate audiences' intelligence. Audiences are much brighter than media gives them credit for. When people went to a movie once a week in the 1930s and that was their only exposure to media, you were required to do a different grammar. — Michael Mann

I'm obsessed with media and the way audiences can become creative participants. — Ze Frank

I want to use film to tell stories that need to be told to spark discussions that will lead to change. I really want to see a change in the mindset of youth, how they see themselves and how they value life. Young audiences will be able to see themselves in this film and older audiences will gain an understanding of what their kids are dealing with on a daily basis. Kids discuss what they see on TV, social media, film so I want to create content that they will discuss and will change the way they think. — Jamie Hector

We were telling, and frankly the media didn't take it seriously, during the time when we tried to point out that Debbie Wasserman Schultz was biased. She scheduled debates at times that didn't draw huge audiences, I believe, and many believe, because she didn't want Bernie to have a larger exposure to the voters. — Jonathan Tasini

In the act of watching the television news, audiences cross the globe, one moment viewing a scene in a wide aerial shot, the next moment seeing an emotional close up of a victim's face. By extending the physical senses to impossible dimensions, media provide audiences a near metaphysical adventure. — James Houran

The world is changing so quickly, and actors now have this huge platform of social media to interact with their audiences, but I choose not to have a social media footprint. I'm old-school like that. — Natalie Dormer

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups. — Noam Chomsky

Much of our media now are so image-rich and content-poor that they just serve to capture the eye, manipulate our emotions, and short-circuit our impulses. The propaganda and advertising industries therefore function increasingly like adult obedience industries. They instruct their audiences in how to feel and what to think, and increasing numbers of people seem to accept and follow the cues without question. — Nancy Snow

The way you react to challenging situations will say a lot about you. Actually, it will make or break your business. — Cendrine Marrouat

More often than not, what people put up online using social media is widely accessible because most systems are designed such that sharing with broader or more public audiences is the default. Many popular systems require users to take active steps to limit the visibility of any particular piece of shared content. This is quite different from physical spaces, where people must make a concerted effort to make content visible to sizable audiences.8 In networked publics, interactions are often public by default, private through effort. — Danah Boyd

You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked. — Nick Denton

While paying attention to positive and negative feedback is very important, it is not enough. What also matters is acknowledging and responding to this feedback. This is how you nurture your relationship with your audience. — Cendrine Marrouat