Media And Marketing Quotes & Sayings

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It's not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the 'right time,' the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else, — Loren Weisman

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker. — Joichi Ito

Forget about 'Going Viral' and 'Go Give Value'. — Bernard Kelvin Clive

When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. — David Amerland

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. — Guy Kawasaki

Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche. — Paul M. Rand

You spend so much to buy these media net stories or full page ads to build perception ... you can rather save this money and put it in the making or marketing of the film. — Kangana Ranaut

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity. — Jay Samit

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong. — David Meerman Scott

The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews. — Paul M. Rand

I'm really going to miss all the people in the front office, media relations, marketing, all the great people at the ball park. They were my family for a while, and that part really stings. But life does go on. — Mike Quade

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. — Gary Vaynerchuk

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. — Gail Sheehy

Writing one's first novel, getting it sold, and shepherding it through the labyrinths of editing, production, marketing, journalism, and social media is an arduous and nerve-wracking process. — Paul Di Filippo

Social Media brands faster than any other existing Marketing plan and for much cheaper! — Germany Kent

a great publicity is a high way to remote customers and a universal key to the gate of ignorance — Ernest Agyemang Yeboah

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? — Simon Mainwaring

Social media puts the "public" into PR and the "market" into marketing. — Chris Brogan

Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel

Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals. — Charlene Li

If I were asked to name the deadliest subversive force within capitalism
the single greatest source of its waning morality
I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose
say the exaltation of the public sector
it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions. — Robert L. Hellbroner

Social media and Social media marketing are not the same things. Understand social media marketing...seriously! — Timi Nadela

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence. — Brian E. Boyd Sr.

You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it. — Mac Miller

The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm. — Gary Weiss

Marketing is all pervasive. They're getting marketed products they can't afford - can't ever hope to acquire. They believe the only way they're ever going to achieve happiness is the acquisition of these products. Products they can't afford. They see people living that lifestyle, and they have that lifestyle beamed incessantly into their minds through media, which you know I participate in. — Russell Brand

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over. — John Battelle

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars. — Noam Chomsky

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable. — Ted Rubin

The word love has been so abused by publicity and advertisements that we no longer know really what it means. — Jean Vanier

The more you engage and connect, the more engagement and connections you will have. — Loren Weisman

Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century. — Gavin John Adams

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product. — Marsha Collier

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. — Brian Solis

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective. — Jay Baer

There, in the unconscious, we sleep upon the psyche's oceanic floor, together like some vast bed of kelp, each wavering strand an individual American, swaying in the currents of national suggestion. In the form of a giant Portuguese man-of-war, our government hovers, rippling above us, showering freshly produced national memory spores on the fertile bed of our forgetfulness. Schools of undulating corporate jellyfish pass over, sowing the brands of products and services ... followed by the octopi called media and marketing, issuing milky clouds of sperm to fertilise the seeds with the animating plasma of The Great Dream. — Joe Bageant

Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman

I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation. — Bruce Cameron

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

When we think a thought enough times it becomes a belief and that belief becomes a pattern which, in turn, becomes how we live our lives. — Sherree Mongrain

P R E S I D E N T Y O S H I D A'S T E N S P A R T A N R UlE S Hideo Yoshida's quest for management excellence was no doubt driven by his visions for Japanese marketing and media, but also by an overall worry about Japan's economic prospects after World War II. As a result, he developed a set of business and work principles, or rules, which he called the "Ten Spartan Rules": difficult work.5. Once you begin a task, complete it. Never give up.6. Lead and set an example for your fellow workers.7. Set goals for yourself to ensure a constant sense of purpose.8. Move with confidence. It gives your work force and substance.9. At all times, challenge yourself to think creatively and find new solutions.10. When confrontation is necessary, don't shy away from it. Confrontation is often necessary to achieve progress. These traditional work rules still guide Dentsu's employees, and are carried around in their notebooks — Anonymous

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

Nowadays, the Internet decides if you're good, not the big man in the big office. No matter how important that man thinks he is, everyone else knows that he's not important anymore, and the Internet decides these things, here in the modern age. — Alexei Maxim Russell

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget. — Kent Beck

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one ... Record companies, they don't have any money, so they see social media as the free marketing ... So ... 'Billy, light yourself on fire and stand upside down, and that'll market the record.' — Billy Corgan

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be. — Ivanka Trump

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. — David Amerland

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard. — Anne M. Mulcahy

A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists. — Chuck D

I played a major role in the spread of crack cocaine, the marketing of crack cocaine, the glamorization of crack cocaine. But it's hard to say that it was totally my fault. My judge in Cincinnati told me, "Mr. Ross, I know that the prosecutor and the media and the DEA all want to blame you for this problem, but I sentenced my first drug dealer the year you were born, so I know you're not the cause. This is a problem we've had since before you were born." — Rick Ross

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With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click. — Ryan Holiday

What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone. — Chris Anderson

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising. — Serj Tankian

Peg and I are in the trenches of social media, not in a "war room" back at headquarters. We acquired our knowledge though experimentation and diligence, not pontification, sophistry, and conference attendance. — Guy Kawasaki

People do not just buy products. They buy better versions of themselves. And the packages in which they want the products to be delivered must come from humble and approachable brands. People have no patience for fluff. — Cendrine Marrouat