Quotes & Sayings About Marketing

Success brings a measure of credibility.

The fastest way to turn credibility into authority is to deliver results.

The best way to deliver results is to help others succeed.

You can help others succeed by being helpful.

Always look for ways to be helpful. Helpful people are always in demand. — Richie Norton

I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage. — Casey Neistat

Show up, shine and do the damn thing! — Catrice M. Jackson

Demonstrating the importance of being Ernst as the marketing department put it. — Charles Stross

Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry. — Douglas Rushkoff

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing. — Peter Drucker

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl. — Patti Stanger

Cookie cutters are for baking, not branding. — David Brier

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman

On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea. — Jim Rash

The future of marketing is not about technology — Brian Solis

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity. — Jay Samit

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. — Saul Berman

Social Media Strategy isn't rocket science...but it might as well be if you don't know what you're doing. — Sherree Mongrain

The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million. — Rob Reiner

At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company. — Mariam Naficy

You can't please everyone, so proudly exclude people. — Derek Sivers

Fear is the Fatal killer of Desire. — Zig Ziglar

We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are used for marketing. — Brad Pitt

Don't be a one hit wonder. Daringly disrupt the marketplace again and again. — Catrice M. Jackson

Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7. — Steve Ballmer

Our common stock of words embodies all the distinctions men have found worth drawing, and the connexions they have found worth marketing, in the lifetimes of many generation; these surely are likely to be more numerous, more sound, since they have stood up to the long test of thee survival of the fittest, and more subtle, at least in all ordinary and reasonably practical matters, than any that you or I are likely to think up in our arm-chairs of an afternoon-the most favoured alternative method. — J.L. Austin

My happiness will not be ruined by people who can not find their own. — April WIlliams

In 2011, the NASSCOM team introduced me to Aloke Bajpai, who, like others on his young team, cut his teeth working for Western technology companies but returned to India on a bet that he could start something - he just didn't know what. The result was Ixigo, a travel search service that can run on the cheapest cell phones and helps Indians book the lowest-cost fares, whether it is a farmer who wants to go by bus or train for a few rupees from Chennai to Bangalore or a millionaire who wants to go by plane to Paris. Ixigo is today the biggest travel search platform in India, with millions of users. To build it, Bajpai leveraged the supernova, using free open-source software, Skype, and cloud-based office tools such as Google Apps and social media marketing on Facebook. They "enabled us to grow so much faster with no money," he told me. It — Thomas L. Friedman

My books didn't fit a marketing niche. — Chuck Palahniuk

To get more clients, measure what you manage. — Lisa A. Mininni

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth. — Jim Speros

Be knowledgeable in your niche, provide some information free of charge, and share other trustworthy people's free resources whenever possible ... — Heather Hart

People who do surf the Internet for fun at work - within a reasonable limit of less than 20 percent of their total time in the office - are more productive by about 9 percent than those who don't," according to Dr. Brent Coker, from the department of management and marketing at the University of Melbourne, Australia. — Erik Qualman

Run away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream. — Alber Elbaz

Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth. — Robert Kiyosaki

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds. — Nicky Oppenheimer

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant. — Simon Cowell

Without a doubt, because now in the music business talent and hard work isn't enough. There is just a lot of luck and marketing money involved in making any artist break. "Fall Down" is about a relationship, but you could certainly apply it to the relationship we've had with each other and throughout our career. — Jason C. Miller

I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment. — Stephanie Szostak

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense. — Barbara Corcoran

If you wait until there is another case study in your industry, you will be too late! — Seth Godin

Make your marketing so useful people would pay you for it. — Jay Baer

What's Valentine's Day about except the desperate search to find someone to spend Valentine's Day with? It just shows that love has become a marketing campaign, like everything else. You buy into it and lose everything. — David Levithan

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings. — Kevin Spacey

Sometime I'm going to do an essay called 'The Virtues of Amateurism' for all of those people who wish they earned their living in the arts. The market kills more artistic people than anything else. It's a world of safety out there, for most people. They want safety, the magazines and manufacturers give them safety, give them homogeneity, give them the familiar and comfortable, don't challenge them. — Robert James Waller

If you don't do sales and marketing, you'll forever be at mercy to those who do. — Eben Pagan

The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO judge a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. — Walter Isaacson

Marketing just got hard. — Gary Vaynerchuk

When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal. — Lionel Sosa

I got an 'A' in Business Marketing in college!- as if that means a goddamn thing in the real world ... — Whitney Gracia Williams

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless. — Simon Pegg

There's people trying to tell me what to do, but I'm not like some marketing scam. — Sky Ferreira

You can help a thousand ... but you can't carry three on your back! — Jim Rohn

Old marketing was dictation ... new marketing is communication. Change from Convince & Convert to Converse & Convert! — Ted Rubin

Don't hate what you don't understand! — John Lennon

What's the best way to ensure your small business makes a profit? Without a doubt, it's to keep your overhead costs low, and maximize your sales per marketing dollar. — Kevin J. Donaldson

Not all marketing people are writers, but all writers must learn to be marketers. — Joanne Kraft

Never let your campaigns write cheques that your website can't cash. — Avinash Kaushik

The true language of commerce is the natural conversation between human beings. — William C. Brown

Best practices are those practices that generally produce the best results or minimize risk. — Chad White

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they're at the mercy of the currents and weather — Steve Rubel

Keep at it! Remember marketing is building a relationship! If you use marketing for a year and stop, you cut off your relationship with the larger community. Then you will have to re-start the relationship all over again. The old adage "it takes six to stick" is proven true over and over again. I realized this in year three of our church plant. I think of the hundreds of people that came to our services that had no connection with me or our people because we were willing to build a sustained relationship with them through marketing. — Gary Rohrmayer

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you." — Buck Rodgers

An element of propaganda, of sales and marketing, always intervened between the inner and the outer person. — Julian Barnes

So, what exactly did these companies do and how did they make use of Facebook Fan Marketing E-Commerce — Sam Key

If you're subjected to enough great salesmen and salespitches and marketing concepts for long enough - like from your earliest Saturday-morning cartoons, let's say - it is only a matter of time before you start believing deep down that everything is sales and marketing, and that whenever somebody seems like they care about you or about some noble idea or cause, that person is really a salesman and really ultimately doesn't give a shit about you or some cause but really just wants something for himself. — David Foster Wallace

By the end of the date, your intentions should be clear. — Auliq Ice

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience. — Donald A. Norman

We are on the cusp of a marketing revolution. And it's being led by YOU. — Mark Schaefer

No great marketing decisions have ever been made on qualitative data — John Sculley

It is only an opportunity if you respond to the opportunity. — Linda Rawson

Education itself is Marketing
marketing tools and perspectives to people who don't necessarily realize why they need them, how it will serve them, what they might accomplish with them. And, ensuingly, Marketing itself is Education (with no attempt to assess the value of what is being marketed). — Shellen Lubin

When it comes to content, the best marketers know that self promotion is good! — Kieran Flanagan

If you have time to write a business plan, you have time to prove the model. Just sayin. — Richie Norton

Advertising is just a symptom, a tactic. Marketing is about far more than that. — Seth

My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers. — F. Paul Wilson

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. — Jeff Bezos

Every church has a marketing plan! The only difference is that some are better than others! When I think of marketing I think of building a relationship with those within reach of your ministry who know nothing about your church or are disconnected from your people. — Gary Rohrmayer

I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham. — Ruben Studdard

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film. — Jamie Linden

It takes so many people to make a success story like that. It starts with the song and the songwriters, then Mark Wright's producing, all of the players that played on it, me singing, the marketing department, the promotion department at the label ... It takes a lot of people to make a hit like that. — Lee Ann Womack

The technological landscape of the present day has enfranchised its own electorates the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software. — J.G. Ballard

Alongside the success of much Church marketing, and in the midst of much of the psychologized faith in the evangelical world today, a profound secularization of faith has taken place, and this despite the continued use of good biblical words like sin, grace, Christ, and atonement. This secularization is appealing because it buys the appearance of success, but it also forfeits the nature of biblical faith. The seeds of a full-blown liberalism have now been sown, and in the next generation they will surely come to maturity. — David F. Wells

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. — Alex Abreu

100% of a Guru's marketing plan depends on you holding the belief that you are not enough; that you were created less equipped than necessary to fulfill your purpose. What if you let go of that belief and connected with the truth of your innate power to change and shape your life? You ARE enough. You CAN change and shape your own life. Anyone who tells you different is simply lying. Your life has immeasurable potentiality for greatness; act accordingly. — Steve Maraboli

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding. — Mitch Kapor

Force yourself to simplify every initiative, every product, every marketing, everything you do. — Keith Rabois

The attempt to force human beings to despise themselves is what I call hell. — Andre Malraux

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today. — Lester Wunderman

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either. — Clive Veroni

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling. — Gary Vaynerchuk

It's not publicly known, but antivirus companies co-operate all the time. On the surface, antivirus vendors are direct competitors. And in fact, the competition is fierce on the sales and marketing side. But on the technical side, we're actually very friendly to each other. It seems that everyone knows everyone else. — Mikko Hypponen

[A] ccounting results dominated most managers' attention to the point where they no longer knew, or cared, about the production, technological, and marketing determinants of competitiveness. — Jeremy Hope

the true power of technology in marketing is relationship building. — Josh Turner

Original Sin has great marketing potential. — Gene Edward Veith Jr.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. — Brian Halligan

Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell

In the absence of a widely practiced and capable attention to our use of the land, to the land-use economies, and to the natural sources of our life, we have a national, or global, economy consisting entirely of capital (rated at monetary value), minimal labor ("jobs," merely numbered, and the numbers always liable to reduction by technology), information (infinite perhaps, but never sufficient), marketing (seduction of the gullible), and consumption (conversion of goods into waste or poison). And so we have lost patriotism in the old sense of love for one's country, and have replaced it with an ignorant, hard-hearted military-industrial nationalism that devours the country. Under — Wendell Berry

For people choosing to use a network marketing system to build a business in the B quadrant, the price of entry is a lot lower, the risks are lower, and the education and support are there to guide you through this personal development process. — Robert Kiyosaki

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave. — Seth Godin

Ask yourself if you are happy and you cease to be so." That was John Stuart Mill, the nineteenth-century British philosopher who believed that happiness should be approached sideways, "like a crab." Is Bhutan a nation of crabs? Or is this whole notion of Gross National Happiness just a clever marketing ploy, like the one Aruba dreamed up a few years ago. "Come to Aruba: the island where happiness lives. — Eric Weiner

I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world. — Chris Blackwell

l'after-shave, le badge, le barbeque, le best-seller, le blue-jean, le blues, le bluff, le box-office, le break, le bridge, le bulldozer, le business, le cake, la call-girl, le cashflow, le check-in, le chewing-gum, le club, le cocktail, la cover-girl, le cover-story, le dancing, le design, le discount, le do-it-yourself, le doping, le fan, le fast-food, le feedback, le freezer, le gadget, le gangster, le gay, le hall, le handicap, le hold-up, le jogging, l'interview, le joker, le kidnapping, le kit, le knock-out, le label, le leader, le look, le manager, le marketing, le must, les news, le parking, le pickpocket, le pipeline, le planning, le playboy, le prime time, le pub, le puzzle, se relaxer, le self-service, le software, le snack, le slogan, le steak, le stress, le sweatshirt, le toaster and le week-end. — Alexis Munier

Sex is in everything. All our novels, songs, films, all the stuff in the name of entertainment is nothing but marketing of sex in multiple and disguised forms. — Girdhar Joshi