Quotes & Sayings About Marketing Your Business
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Top Marketing Your Business Quotes
Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier
One of the ways to make sure you have a thriving practice is to always market. The best way to do that is to systematize your marketing mix, so it runs on autopilot. — Lisa A. Mininni
...relentlessly pursue your best method of getting customers, and not the stuff you naturally gravitate to. — Dan Norris
When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson
Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche. — Paul M. Rand
Brainstorm your big idea(s). (2 hrs) Identify your product, customer, competition, and sales/marketing strategy. (2 hrs) Identify your plan for operations, management, capitalization, and finances. (4 hrs) Create a life plan. (4 hrs) Validate your business idea. (8 hrs) Type up your finished business plan. (4 hrs) Execute and follow through on your plan. — Steven Fies
For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start. — Brian E. Boyd Sr.
Marketers and executives are very different from the average consumer, so your instincts may mislead you. — Chad White
Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier
Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder. — Sarah Carter
Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. — Christine Comaford-Lynch
If you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business is definitely a business for you. You can start your business part-time at first and then as your business grows, you can help other people start their part-time business. This is a value worth having - a business and people who help others make their dreams come true. — Robert Kiyosaki
Marketing is the process of creating customers, and customers are the lifeblood of your business. — Timi Nadela
Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier
Do everything in your power to make customers go confidently in the direction of their purchase intention. — Laura Busche
No matter what your reason for wanting to start your own business, developing the foundation is the same. Laying a solid foundation for you business will provide you with a road map to follow as you build your business. As you work through the Start a Business Step-by-Step Workbook you will define the company's mission, decide what business entity is right for your business, name your business, determine the pricing for your products or services, formulate your financial projections, define your competitors, survey consumers regarding your products or services, determine the marketing methods right for your business and more. — Jeanne A. Estes
Are you setting business goals? Try this:
Step 1: Add a "0" to your revenue goal.
Step 2: Take away a "0" from your expense goal.
Step 3: Let your mind go to work.
Thank me later. — Richie Norton
What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. — Lisa A. Mininni
Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel
Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. — Mitch Lasky
Marketing is not about your agency winning awards. It's about your organization winning business. — David Meerman Scott
Thinking of implementing your business through internet marketing without sweating? Then you must choose an email blast service that automatically cleans your email lists for you. You can completely rely on Phat Groove E Blast to increase you business through internet marketing. Phat Groove E Blast provides email marketing, event marketing, graphics design, printing services etc to its clients. Our client list started as a persona register to promote our events to Bahamian taste makers. Subsequently, we received calls from several corporate clients with requests to acquire the list to advertise their businesses. For extra mileage we use various social media sites for our e mailers to reach us. We constantly work with our promoters and clients. You are assured to reach to your leads when you are with Phat Group E Blast. Looking forward to serve you! — Leonard Wilson
Why do all this? Because there are people out there who need you, and they will be more than willing to give you what you need so you can give them your best, but if you're busy pursuing everyone, or if you're so drained at the end of the day, you won't be able to be your best and give your best. — Osayi Emokpae Lasisi
In a way, if you are the data-driven marketing business owner, your position is similar to the owner of a football team. You don't get to train the players or call the plays, you just get to pay the bills but really need results to sell tickets and keep the stadium full. — Mark Jeffery
Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change. — David Amerland
Don't just be everywhere, be everywhere that your clients are, where you matter most. — Bernard Kelvin Clive
Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you. — Arthur Levitt
Great customer service is not just one part of your business, it should be in every part of your business! — Tom Kenemore
You need to ask yourself " How much do you want" before you start your online business. — Satyendra Pandey
marketing is expanding your sphere of influence to your target audience in order to propel your business forward. — Dwayne Brown
5 Digital marketing aspects to grow your business — Ankit
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives. — Robert G. Allen
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers. — Howard Schultz
Plain and simple, marketing is about nothing more than getting your product or service in front of likely buyers in a positively memorable way. Although there have been thousands of books written about marketing, that really is all that it's about. When starting a business or growing your existing business, you must come to grips with the fact that marketing is SUPER IMPORTANT. In fact without effective marketing and a steady stream of customers, nothing else about your business really matters. The fancy LLC you just setup doesn't matter. The super-detailed "Operating Agreement" doesn't matter. The S-Corp you formed doesn't matter and the new office space you just built out doesn't matter either. Poor marketing makes people poor. Great marketing makes people rich. — Clay Clark
I didn't know at the time, but what I was doing here included two keys to running a successful business: knowing your customer and knowing how to get free marketing. — Sophia Amoruso
When you are networking you are doing more than just marketing your business; you are marketing yourself. — Timothy M. Houston
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it. — Gary Vaynerchuk
My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been. — James Murdoch
You have to actively listen to your clients and provide the service they're looking for! — John Di Lemme
Network Marketing is a flexible, credible and exciting way to build a business and change your life. But it isn't a get rich quick scheme that will transform your life overnight with no effort or commitment on your part. People fail in Network Marketing just as they do in every part of life because they fear their own dreams, they fail to plan and they allow apathy and self-doubt to keep them firmly stuck in their comfort zone. — Dave O'Connor
Marketing is the lifeblood of your small business. It's what makes the cash pour in. — Denise O'Berry
People relate to people, and if your brand feels like people, they'll relate to you, too. — Laura Busche
Learn the rules and learn the game, before you start breaking the rules and changing the game.
Your education, experience and understanding of what was and what is, will give you the best foundation to change what will be. — Loren Weisman
Share your success stories with others. Don't brag, but don't hide your light. People want (and need) to be inspired and instructed. I know I want to follow and learn from successful people. Isn't that the basis for every business and self-help book? People will also give you good ideas to build on your own wins when you share openly. And when you write out your wins to an audience, your own ideas start to grow within you. Will you try? What's a win you've had lately? Don't be shy about it. — Richie Norton
When you systematize, look beyond the pieces. Determine not only what you will do daily, weekly, monthly and yearly, but also understand how every piece of your marketing mix flows together. When you do, your systems will do the heavy lifting for you; and you will maximize your opportunities attracting many more clients. — Lisa A. Mininni
You can't rely on others - especially your managers and clients - to engage your strengths. In an ideal world, managers would constantly be thinking about how to best utilize their people - and clients would always unearth your greatest potential. Unfortunately, the reality is that bosses and clients are as worried about their own careers as you are about your own. You must take the task of marketing your strengths into your own hands. — Scott Belsky
Eat, sleep & Breathe your business to ensure it's success — Paul Cookson
Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human. — Robert Rose
Like Hansel and Gretel whose trail of breadcrumbs got eaten~ your customer may lose their way once they have left your website and they may never come back.
An email marketing list helps you remind your customers of who you and your business are. — Nina Montgomery
The fate of your company is in the hands of your people. Train them well. — Roy H. Williams
The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. — Chad White
Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message! — Tracy Repchuk
It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short. — Simon Zingerman
Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What's the difference? It is easy - if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money. — F. Marco-Serrano
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act. — Jay Baer
To create growth in business, you must control your branding, marketing, and lead generation. — Edwin Dearborn
P R E S I D E N T Y O S H I D A'S T E N S P A R T A N R UlE S Hideo Yoshida's quest for management excellence was no doubt driven by his visions for Japanese marketing and media, but also by an overall worry about Japan's economic prospects after World War II. As a result, he developed a set of business and work principles, or rules, which he called the "Ten Spartan Rules": difficult work.5. Once you begin a task, complete it. Never give up.6. Lead and set an example for your fellow workers.7. Set goals for yourself to ensure a constant sense of purpose.8. Move with confidence. It gives your work force and substance.9. At all times, challenge yourself to think creatively and find new solutions.10. When confrontation is necessary, don't shy away from it. Confrontation is often necessary to achieve progress. These traditional work rules still guide Dentsu's employees, and are carried around in their notebooks — Anonymous
What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche
Your uniqueness is your greatest strength, not how well you emulate others. — Simon S. Tam
People are not interested in your product or your business; they are interested in solving their own problems. — James Dillehay
Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy. — Jay Ellis
Don't overlook the most important thing you can do to grow your business and that is marketing.
Not focusing on marketing your business is like having a Ferrrari in the driveway, but refusing to put gas in it. What good is that doing? — Max Fortune
There's no "get rich quick." There's no "overnight success."
However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow.
I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me.
You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet.
All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay.
If you're not making offers, you're not making money.
Get your line in the water! — Richie Norton
What are you doing to serve your customers a little more every day? — John Di Lemme
One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier
Your business should serve specific needs for specific demographics of people. That way, your marketing efforts will be more laser-focused and effective. — Kevin J. Donaldson
What's the best way to ensure your small business makes a profit? Without a doubt, it's to keep your overhead costs low, and maximize your sales per marketing dollar. — Kevin J. Donaldson
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. — Brian Halligan
Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. — Jim Mullen
I don't know much about the music business, but for just general advice for someone trying to create things, as simple as this sounds, I think the best thing you can do is constantly try to improve upon your work. Always focus on that first and foremost, and leave everything else (marketing, image) completely secondary. Obviously, easier said than done when you're trying to make a living, but if you can move along those lines and earnestly try to make things that you really enjoy it can only benefit you in the long run. — Joe Rogan
If your business is not on the Internet, then your business will be out of business. — Bill Gates
Business is war and your past clients and customer's great online reviews are your elite soldiers in battle. — Tom Kenemore
Network selectively. Nothing says "business newbie" like shotgun networking. "You never know when someone might say yes" is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than "anyone with a pulse." — Steve Pavlina
Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem. — Laura Fitton
Um um um um um. This business of - this business about marketing yourself, there's nothing wrong with that. Unless we're allowed to think that that's - that that's it. That that's the point, that that's the goal, you know? And that's the reason we're here - because that's so empty. And you as a writer know that it's - if you as a writer think that your job is to get as many people to like your stuff and think well of you as possible ... And I could, we could both, name writers that it's pretty obvious that's their motivation? It kills the work. Each time. That that's maybe 50 percent of it, but it misses all the magic. And it misses, it doesn't let you be afraid. Or it doesn't, like, let you like make yourself be, be vulnerable. Or ... nah, see, I'm not ... Anyway, anyway. — David Foster Wallace
If you're going to harness the power of digital marketing to drive your online business to dizzying new heights, you need a thorough understanding of your market, how your customers are using digital technology, and how your business can best utilize that same technology to build enduring and mutually rewarding relationships with them. — Damien Ryan
Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success. — Jon Miller
Treat your entire audience with the same level of care. — Cendrine Marrouat
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs. — Theodore Levitt
He is Your Customer, the Reason behind Your Customs. — Vineet Raj Kapoor
There are so many great reasons to devote all of your time and effort to taking and marketing listings. The Millionaire Real Estate Agent grasps the incredible advantages of making, obtaining, and marketing seller listings their primary lead-generation focus, and they do so almost exclusively. Over time, they will hire one or more buyer specialists to work the buyer side of the business and concentrate their energy on the high-return, high-leverage business of listings. — Gary Keller
Customers, like spouses, can be at your beck and call if you give them what they need, when they need it and how they need it. Massage their ego and you have them by the heart. — J. N. HALM
So, you don't have money to invest in your brand? You do have money for damage control, right?
Here's the thing: anyone can make your brand inferior in your absence. — Laura Busche
RULE #1
Market your business to the customer YOU WANT.
Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.
Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?
Focus on what you want to do and the clients you want, and market directly to them and only them. — Jana Elston
Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche
Instagram, as well as all other social media platforms, is meant to complement your main marketing efforts for your business, not take over them. — Kevin J. Donaldson
I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.
Then I met designers. And instantly fell in love. Let me tell you why.
Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.
I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche
Think of every contact a customer has with your brand as the most important encounter of your life. — Dane Brookes