Quotes & Sayings About Marketing Promotion

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. — Ryan Holmes

Promotion and perception are synonymous twins of art marketing. — Jack White

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I'm the kid who couldn't play competitive games. I'd much rather design and sell products so good and unique that they have no competition. — Yvon Chouinard

I think that the art of marketing, the art of promotion and the art of storytelling is definitely elevated and we have to get better every year. — Tinker Hatfield

People can't read a book if they don't know it exists. All authors need to do marketing, regardless of how they published. — Jo Linsdell

Marketing isn't sleazy car salesman tactics.
Marketing isn't tricking people into buying.
Marketing isn't unethical.
Marketing isn't intrusive self-promotion.
Marketing is two things: (1) creating lasting connections with people, through (2) a focus on being relentlessly helpful. — Tim Grahl

I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain. — Tom Hooper

An undiscovered genius has no value in the marketplace — Bernard Kelvin Clive

Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder? — Alain De Botton

Ninety percent of the success of any product or service is its promotion and marketing. — Mark Victor Hansen

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising. — Serj Tankian

Don't just be selling, be connecting — Bernard Kelvin Clive

To be truly effective at content marketing, we need to excel at promotion. — Kieran Flanagan

Here's the simplest, most jargon-free, definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying "Circus Coming to the Showground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. And if you planned the whole thing, that's marketing. — Allan Dib

I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so. — Hoodie Allen

I purposely used a pretty cocky, abrasive writing style in Sex and Crime, to stir up some drama. My confrontational style quickly became the talk of the scene. Some of the things I wrote were so inflammatory, people had to vent about it on online forums. So suddenly everyone in the scene was talking about Sex and Crime, just as I had hoped. I enjoyed playing the role of agitator, and people from competing hacking crews didn't even realize that the more they bitched about the things I wrote, the more credibility and notoriety they were adding to my scene mag. Thanks to all the positive as well as negative feedback I was getting, the things I wrote actually mattered. Suddenly I was the most important opinion maker in the scene. — Oliver Markus

It takes so many people to make a success story like that. It starts with the song and the songwriters, then Mark Wright's producing, all of the players that played on it, me singing, the marketing department, the promotion department at the label ... It takes a lot of people to make a hit like that. — Lee Ann Womack

His core business still is self-promotion. — Joe Nocera

When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time. — Ronnie Dunn

Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform. — Victor Koo

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

You can write the most wonderful book in the world. But if people don't know about your book they won't know to buy it. — Madi Preda

Word-of-mouth marketing is the best form of Free promotion — Bernard Kelvin Clive

Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What's the difference? It is easy - if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money. — F. Marco-Serrano

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective. — Al Ries

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations. — Carl William Brown

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion. — David Crane

Mikazuki Publishing House
What our Friends Think We Do: Advertising, Marketing, Selling, Promotion.
What Authors Think We Do: Cut checks and hand out money.
What We Really Do: Educate human beings. — Kambiz Mostofizadeh

When it comes to content, the best marketers know that self promotion is good! — Kieran Flanagan