Marketing Consumer Quotes & Sayings

Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. — Seth

IDEO's Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we often can't predict a product's success, companies can't always divine what feature or use will catch the public's imagination. For that reason, companies need to be in touch with what "quirky" uses consumers have thought up for their products, and be ready to restructure their marketing accordingly. — Heather Lefevre

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything - the product, the delivery, the marketing - around that benefit. — Jay Conrad Levinson

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing. — Peter Drucker

Marketing jingles from every angle lure patrons to turn our backs on our locally owned stores, restaurants, and farms. And nobody considers that unpatriotic. This appears to aggravate Tod Murphy. We have the illusion of consumer freedom, but we've sacrificed our community life for the pleasure of purchasing lots of cheap stuff. Making and moving all that stuff can be so destructive: child labor in foreign lands, acid rain in the Northeast, depleted farmland, communities where the big economic engine is crystal meth. We often have the form of liberty, but not the substance. — Barbara Kingsolver

Marketers and executives are very different from the average consumer, so your instincts may mislead you. — Chad White

Unfortunately, there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses, and therefore they supply the market with a continuos flow of crude and vulgar design. I consider this action criminal since it is producing visual pollution that is degrading our environment just like all other types of pollution. — Massimo Vignelli

We are extremely proud to represent all of Radio One's stations within the Katz Radio Group. For the past five years we have worked diligently alongside Radio One to build their business in the markets we have historically represented including Houston, Los Angeles, Philadelphia , Raleigh and Columbus. At a time of significant growth in the African American consumer market the addition of the remaining Radio One stations expands our ability to deliver strategic marketing solutions to our agency and advertiser customers. — Steve Shaw

Steve embraced the marketing adage that every single moment a consumer encounters a brand - whether as a buyer, a user, a store visitor, a passerby seeing a billboard, or someone simply watching an ad on TV - is an experience that adds either credits or debits to the brand's "account" in his imagination. — Brent Schlender

Even if the initial home-base advantage is hard to sustain, a global strategy can contribute to supplementing and upgrading it. A good example is in consumer electronics, where Matsushita, Sanyo, Sharp, and other Japanese firms initially competed on cost in selling simply designed, portable televisions. As they began penetrating foreign markets, they gained economies of scale and further reduced cost by moving down the learning curve. Worldwide volume then helped to support aggressive investments in marketing, new production equipment, and R&D and to achieve proprietary technology. — Anonymous

I have to understand how we are going to market the movie. We view marketing as an extension of content creation ... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience. — Chris Meledandri

Social marketing is distinguished from other planning frameworks discussed in this book by four principles: (1) a commitment to create satisfying exchanges, (2) the use of marketing's conceptual framework to design interventions, (3) a data-based consumer orientation, and (4) segmentation of populations and careful selection of target audiences. — M. Jeannine Coreil

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. — Saul Berman

The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves. — Geoffrey Canada

There is something inherently stupid about gentrified thinking. It's a dumbing down and smoothing over of what people are actually like. It's a social position rooted in received wisdom, with aesthetics blindly selected from the presorted offerings of marketing and without information or awareness about the structures that create its own delusional sense of infallibility. Gentrified thinking is like the bourgeois version of Christian fundamentalism, a huge, unconscious conspiracy of homogenous patterns with no awareness about its own freakishness. The gentrification mentality is rooted in the belief that obedience to consumer identity over recognition of lived experience is actually normal, neutral, and value free. — Sarah Schulman

At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company. — Mariam Naficy

Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices. — Azim Premji

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is. — Scott D. Cook

The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product. — Ricardo Guadalupe

One way to sell a consumer something in the future is simply to get his or her permission in advance. — Seth Godin

Resistence takes place on many planes. Occasionally it can be dramatic and public, but most of the decisions we are faced with are mundane and private. What to eat is a choice that we make several times a day, if we are lucky. The cumulative choices we make about food have profound implications. Food offers us many opportunities to resist the culture of mass marketing and commodification. Though consumer action can take many creative and powerful forms, we do not have to be reduced to the role of consumers selecting from seductive convenience items. We can merge appetite with activism and choose to involve ourselves in food as cocreators. (Page 27) — Sandor Ellix Katz

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

In this age of consumer activism, pinpoint marketing, and unlimited and immediate information, we want the impossible: products and producers that will assure us that we are fashionable, and that don't pollute, harm animals, or contain weird chemicals, that run on alternative energy, pay their workers good salaries, recycle their scraps, use natural ingredients, buy from local suppliers, donate generously to charity, donate in particular to their neighborhoods, and don't throw their weight around by lobbying. (Or maybe they should lobby for the right causes?) — Fran Hawthorne

As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women. — Naomi Wolf

The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see. — Naomi Wolf

It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing. — Tony Fadell

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It's critical that design isn't subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front. — Mark Parker

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like. — Bob Buckhorn

Start thinking about a consumer's "Path to Purpose" along her "Path to Purchase. — Ted Rubin

The rise of feminist underpants is a weird twist on Karl Marx's theory of commodity fetishism, wherein consumer products once divorced from inherent use value are imbued with all sorts of meaning. To brand something as feminist doesn't involve ideology, or labor, or policy, or specific actions or processes. It's just a matter of saying, 'This is feminist because we say it is. — Andi Zeisler

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands. — Peter Sperling

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway. — Seth Godin

Content is the emotional and informational bridge between commerce and consumer. — Jay Baer

What color is a chameleon placed on a mirror?
...
The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?
In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon. — Kevin Kelly

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use. — Donald A. Norman

Steve Jobs was the greatest manufacturer of consumer products of his age. His marketing vision put him on par with Henry Ford, and his grasp of the aesthetic component to industrial design far surpassed Ford's. — Timothy Noah

If handled correctly, Facebook can become your marketing partner and is a relatively cost-efficient method for companies to increase brand awareness and consumer engagement. — Wsi

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a much-sought-after product, sometimes to the relative desperation of the shop staff, who were sure they could sell it. — Enrique Badia

The technological landscape of the present day has enfranchised its own electorates the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software. — J.G. Ballard