Quotes & Sayings About Marketing Communication

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. — Seth Godin

Service Marketing delivers when great communication meets great service design. — Peter Bowman

Make it so obvious even a computer couldn't be confused. — Jeff Jarvis

Treat every connection, communication and collaboration as part of a continuous relationship. — Kim Chandler McDonald

Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction. — Andrew Skurka

If I were asked to name the deadliest subversive force within capitalism
the single greatest source of its waning morality
I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose
say the exaltation of the public sector
it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions. — Robert L. Hellbroner

My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been. — James Murdoch

A candidate with no experience they would package as a citizen politician, a lifetime hack as an elder statesman. — Rick Perlstein

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications — Martin Lindstrom

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. — George Lois

Old marketing was dictation ... new marketing is communication. Change from Convince & Convert to Converse & Convert! — Ted Rubin

In a time of feminism taken into account, there's a sense that if one's choices
even in something as minor as a favorite chill-out show
can't be rationalized, they should probably be kept quiet. As with most-feminist movies and most-feminist underpants, this suggests that feminism is a unvarying foundation of a larger system. It suggests feminism is something that either is or is not okay to consume, rather than a sense through which creators and audiences see stories, characters, and communication. — Andi Zeisler

If I was down to the last dollar of my marketing budget I'd spend it on PR! — Bill Gates

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler

Today they have to be three-dimensional. Technology's changed, the communication, the marketing and advertising community supports beautiful girls that can be articulate and smart. And also Anna Wintour doesn't want to sit next to some girl who can't say two words. — Michael Flutie

People need to be educated so that they can make intelligent moral choices — Gary L. Francione

Teaching mathematics, like teaching any art, requires the ability to inspire the student. Inspiration requires marketing, and marketing requires stirring communication. — Hartosh Singh Bal