Quotes & Sayings About Marketing Business

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged." — Tom Peters

When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson

Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit. — George Carlin

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing. — Peter Drucker

Boomers were the original Millennials. — Ted Rubin

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

" I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'" — Paul Newman

Cookie cutters are for baking, not branding. — David Brier

the prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare — Ernest Agyemang Yeboah

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas. — Lawrence Eagleburger

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. — Christine Comaford-Lynch

It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal. — David Meerman Scott

Running a business without marketing will kill it — Paul Cookson

There is some confusion because we only recently began our marketing. We're in an era were people need to think about business processes and applications horizontally ... We need to think of the enterprise not as an island of stand-alone technology. — Carly Fiorina

The future of business is social. — Barry Libert

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. — Saul Berman

Social Media Strategy isn't rocket science...but it might as well be if you don't know what you're doing. — Sherree Mongrain

At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business. — Richie Norton

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

It is part of the business of marketing to muddy the distinction between altruism and cynicism. — Don Watson

Every small business has to become a publisher - a publisher of marketing messages and customer resources, and a publisher of stories. — Jim Blasingame

What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. — Lisa A. Mininni

Best practices are particularly valuable to those who are unfamiliar with email's unique, often confusing rules. — Chad White

You may start small but don't stay small — Bernard Kelvin Clive

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt

It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short. — Simon Zingerman

father figure to Jobs. REGIS MCKENNA. Publicity whiz who guided Jobs early on and remained a trusted advisor. MIKE MURRAY. Early Macintosh marketing director. PAUL OTELLINI. CEO of Intel who helped switch the Macintosh to Intel chips but did not get the iPhone business. LAURENE POWELL. Savvy and good-humored Penn graduate, went to Goldman Sachs and then Stanford — Walter Isaacson

Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What's the difference? It is easy - if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money. — F. Marco-Serrano

Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. — Francois Gossieaux

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

There's a value in that space - rent, overhead, staffing costs, etc. - that has to be paid back by a certain number of inventory turns per month. In other words, the onesies and twosies waste space. However, when that space doesn't cost anything, suddenly you can look at those infrequent sellers again, and they begin to have value. This was the insight that led to Amazon, Netflix, and all the other companies I was talking to. — Chris Anderson

Instagram, as well as all other social media platforms, is meant to complement your main marketing efforts for your business, not take over them. — Kevin J. Donaldson

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler

A lot of beginners in business think of marketing merely as selling. — Dave Ramsey

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act. — Jay Baer

The term cartel was virtually unknown to the American language a generation ago. Like most borrowed words, when first taken over it meant different things to different persons. Time was required to crystallize its meaning. In this country it now commonly refers to international marketing arrangements. In a companion study we have defined such a cartel as an arrangement among, or on behalf of, producers engaged in the same line of business designed to limit or eliminate competition among them. — George W. Stocking

Business has only two functions - marketing and innovation. — Peter F. Drucker

When we think a thought enough times it becomes a belief and that belief becomes a pattern which, in turn, becomes how we live our lives. — Sherree Mongrain

There's a huge gap in the market for modern online marketing and business education for women that's effective, fun, and gorgeous to engage with. I knew I could fill that gap. — Marie Forleo

The fate of your company is in the hands of your people. Train them well. — Roy H. Williams

One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction. — Thomas G. Stemberg

Word-of-mouth marketing is the best form of Free promotion — Bernard Kelvin Clive

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. — Chad White

Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message! — Tracy Repchuk

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands. — Peter Sperling

People are not interested in your product or your business; they are interested in solving their own problems. — James Dillehay

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. — David Amerland

Think of every contact a customer has with your brand as the most important encounter of your life. — Dane Brookes

I didn't want to go get a job or get a degree in business or marketing, or whatever all my friends were getting degrees in. — James Marsden

Holding back technology to reserve business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. — Don Tapscott

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

All selling should spring from service — Rasheed Ogunlaru

Perhaps the most important marketing step any business can take is to discover a way to be different. — John Jantsch

Sustainable fishing is a fraud. It's a marketing term that really means 'business as usual.' — Paul Watson

Without a doubt, because now in the music business talent and hard work isn't enough. There is just a lot of luck and marketing money involved in making any artist break. "Fall Down" is about a relationship, but you could certainly apply it to the relationship we've had with each other and throughout our career. — Jason C. Miller

If you don't understand people, you don't understand business. — Simon Sinek

What are you doing to serve your customers a little more every day? — John Di Lemme

You can't stay in a Blackberry mindset and become an Apple! — John Di Lemme

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer — Timothy M. Houston

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands. — Thomas Gad

It's about "Moments," not Milestones. — Ted Rubin

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Your business should serve specific needs for specific demographics of people. That way, your marketing efforts will be more laser-focused and effective. — Kevin J. Donaldson

I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment. — Stephanie Szostak

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense. — Barbara Corcoran

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

I got an 'A' in Business Marketing in college!- as if that means a goddamn thing in the real world ... — Whitney Gracia Williams

What's the best way to ensure your small business makes a profit? Without a doubt, it's to keep your overhead costs low, and maximize your sales per marketing dollar. — Kevin J. Donaldson

To get more clients, measure what you manage. — Lisa A. Mininni

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant. — Simon Cowell

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. — Brian Halligan

Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell

For people choosing to use a network marketing system to build a business in the B quadrant, the price of entry is a lot lower, the risks are lower, and the education and support are there to guide you through this personal development process. — Robert Kiyosaki

l'after-shave, le badge, le barbeque, le best-seller, le blue-jean, le blues, le bluff, le box-office, le break, le bridge, le bulldozer, le business, le cake, la call-girl, le cashflow, le check-in, le chewing-gum, le club, le cocktail, la cover-girl, le cover-story, le dancing, le design, le discount, le do-it-yourself, le doping, le fan, le fast-food, le feedback, le freezer, le gadget, le gangster, le gay, le hall, le handicap, le hold-up, le jogging, l'interview, le joker, le kidnapping, le kit, le knock-out, le label, le leader, le look, le manager, le marketing, le must, les news, le parking, le pickpocket, le pipeline, le planning, le playboy, le prime time, le pub, le puzzle, se relaxer, le self-service, le software, le snack, le slogan, le steak, le stress, le sweatshirt, le toaster and le week-end. — Alexis Munier

Best practices are those practices that generally produce the best results or minimize risk. — Chad White

No great marketing decisions have ever been made on qualitative data — John Sculley

Your uniqueness is your greatest strength, not how well you emulate others. — Simon S. Tam

To create growth in business, you must control your branding, marketing, and lead generation. — Edwin Dearborn

P R E S I D E N T Y O S H I D A'S T E N S P A R T A N R UlE S Hideo Yoshida's quest for management excellence was no doubt driven by his visions for Japanese marketing and media, but also by an overall worry about Japan's economic prospects after World War II. As a result, he developed a set of business and work principles, or rules, which he called the "Ten Spartan Rules": difficult work.5. Once you begin a task, complete it. Never give up.6. Lead and set an example for your fellow workers.7. Set goals for yourself to ensure a constant sense of purpose.8. Move with confidence. It gives your work force and substance.9. At all times, challenge yourself to think creatively and find new solutions.10. When confrontation is necessary, don't shy away from it. Confrontation is often necessary to achieve progress. These traditional work rules still guide Dentsu's employees, and are carried around in their notebooks — Anonymous

If you have time to write a business plan, you have time to prove the model. Just sayin. — Richie Norton

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

Don't try to follow trends. Create them. — Simon Zingerman

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form. — William Monahan

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion. — David Crane

Many business people end up being relationship rich, and referral poor. — Timothy M. Houston

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast. — Sunil Mittal

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns. — Chad White

Like Hansel and Gretel whose trail of breadcrumbs got eaten~ your customer may lose their way once they have left your website and they may never come back.
An email marketing list helps you remind your customers of who you and your business are. — Nina Montgomery

Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy. — Jay Ellis

DOOR MONEY" To focus on door money means one is paying so much attention to the amount of money they are making at the door they do not consider there is much more profit to be made inside a venue. — Carlos Wallace

Entrepreneurs don't ask for permission. They act per a mission. — Ryan Lilly

The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially baked up with heretofore unseen data. — Chris Anderson

Don't overlook the most important thing you can do to grow your business and that is marketing.

Not focusing on marketing your business is like having a Ferrrari in the driveway, but refusing to put gas in it. What good is that doing? — Max Fortune

There's no "get rich quick." There's no "overnight success."

However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow.

I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me.
You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet.

All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay.

If you're not making offers, you're not making money.

Get your line in the water! — Richie Norton